marketing Archives - Page 10 of 81 - Wakeman Consulting Group

Qual Research v. Quant Research: It’s Really Both!

Andrew Tenzer writes about the growth of qual research in Marketing Week this week, making the point that qual alone isn’t going to solve everything and quant alone won’t solve everything. About a year or so ago, I wrote a piece for the ALSD about backward market research where I tried to simplify the original idea in a way […]

For Modelo, Beating Bud Light Was About the Marketing…Stupid!

Lord knows we’ve heard this mantra for months, “Go Woke! Go Broke!” in relation to Bud Light’s loss of the number one beer sales slot in the United States. It even sounds good when you put it in the context of a conservative “boycott” of Bud Light that was sparked by “outrage” over a Bud […]

Ticketing Food Fight: My Thoughts on FAIR Ticketing Act, Ticket Bill of Rights, the Ticket Market, and More!

Hi! I’m back! Which means Penny is back as well. I’ve been considering changing the nature of the newsletter to go a bit deeper into some of these stories, but not 5 at a time. Meaning: I’m going to start sending out multiple each week with just one story, maybe two at a time. I’ve […]

Tesla keeps Discounting and Profits Keep Falling…”The Doom Loop of Discounts”!

I’ve been going through the process of thinking about how to market and sell myself and my work. That has required a lot of time to do the difficult work of thinking. As I’m working through how to offer up more ideas to generate more ideas with a hat tip to Louis Grenier from Everybody […]

WTF?! Cirque du Soleil and Reinvention

Originally published to my email list! Late in August, I’ll teach my brand management class for executive MBA students. On Sunday, The New York Times printed an article about Cirque du Soliel that could be a case study for me to use for the entire class. I jotted down a few notes as I was reading it that […]

Tesla keeps Discounting and Profits Keep Falling…”The Doom Loop of Discounts”!

Hey! I’ve been inactive here, I’m sorry. I’ve been going through the process of thinking about how to market and sell myself and my work. That has required a lot of time to do the difficult work of thinking. As I’m working through how to offer up more ideas to generate more ideas with a […]

Beyonce’s Team Sold Shows With Logistical Issues?! C’mon Man!

Hey! The 2023 holiday continues. I found a key lime pie vending machine in downtown Miami. Thanks for reading Talking Tickets! ! Subscribe for free to receive new posts and support my work. Subscribed The pricing session is going to be rescheduled for August 15th at 1 PM eastern. To the Tickets! I. Beyonce cancels a […]