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4 Lessons That Teaching At the Kelley On Location Event Gave Me…

September 12, 2023
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What does it take to be a good teacher? That was the question I kept asking myself while preparing my brand management class for the Executive MBA students at the Kelley School of Business who take their courses through the Kelley Direct Program. After spending a few days in Milwaukee, I learned a lot about […]

September 11, 2023
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Hey! Thank you for being here this morning. You might think that I am one of those people that is naturally a “marketing guy”. I don’t know if that is true or not. My biggest marketing mistake is why you might think that. What was it? In my early 20s, I helped open some nightclubs […]

September 7, 2023
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Hey! Don’t you all wish we could sell tickets to anything like Taylor Swift seems to sell tickets to everything? CNBC reports that after 24 hours of putting her film of the Eras tour on sale, that the theatrical release is already one of the Top 10 pre-sales of all time. That’s great!She’s Taylor Swift, but what can we […]

August 31, 2023
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Over the weekend, a #kelleydirect student asked me about Twitter‘s rebrand to X. I said that it was misguided and that Elon Musk gets far too much credit for being some marketing savant when he is really good at PR. Still, his marketing chops are questionable as we’ve seen a number of times over the last few months […]

August 28, 2023
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Hey! An interesting article today in The Wall Street Journal (gift link) talks about how large businesses use crowdfunding to gauge demand before they launch a product. That brought the question to mind: is traditional market research dead? I just got through teaching a class on brand strategy to the Executive MBA students at the Kelley School […]

August 25, 2023
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Hey! I’m back on the clock after a two-month holiday that took me all over the east coast of the US…or mostly Miami and Palm Beach. So, I’m going through some stuff I’d been holding onto. I’m in Milwaukee for my Brand Management class to the second-year MBA students at the Kelley School of Business. […]

August 21, 2023
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Hey, y’all! I’ll be in Milwaukee this week teaching my applied brand management class to my executive MBA students at the Kelley School of Business. Let me know if you are in town. How do y’all like the new newsletter format? I’m working through a backlog of stuff the last week or two of the […]

marketing

4 Lessons That Teaching At the Kelley On Location Event Gave Me…

You Can Learn From My Greatest Marketing Mistake…

Can We All Sell Tickets Like Taylor Swift?

Users Have Fixes to Turn X Back to Twitter…

Is Traditional Market Research Dead?

7 Lessons on Pricing Thanks to “The Boss”!

Vivid Seats and SoFi Teach Us a Few Marketing Lessons…

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