nfl Archives - Wakeman Consulting Group

3 Brand Management Lessons From the Launch of the Washington Commanders!

February 3, 2022
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Yesterday, February 2nd, 2022 saw the relaunch of the Washington Football Team as the Washington Commanders. In a recent edition of ‘Talking Tickets’ I wrote about how rebranding efforts are difficult and that if you can avoid them you do. I also mentioned that the launch and the pre-launch is where most of the budget […]

February 12, 2018
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One of the big stats that gets rolled out a lot lately is that the lifetime of big businesses is shorter than ever before. Depending on the publication, that might mean the lifetime of a company or the time that a company spends listed on a stock exchange. I guess that is like much […]

February 2, 2018
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I haven’t really written anything about the Super Bowl this week, which might be pretty telling on its own. But in honor of the big game on Sunday, here are 5 marketing ideas that popped up due to the events surrounding the game. The rapid decline in male viewership is a bigger story than […]

December 18, 2017
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I’ve been doing quite a bit of focusing on challenges and opportunities in the ticket industry in 2018. Today, I want to pull together a few more with a mixture of primary and secondary voices and some international voices. Patrick Ryan, Co-Founder at Eventellect: There is a flipping of the roles between the primary […]

November 2, 2017
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Here’s the tl;dr version: Your long-term goals for revenue begin with 3 things: A strong plan focused on where you want to see your organization grow. A value proposition that combines the value you want to create for your customers and a focus on the people that can use the value and will pay for […]

October 9, 2017
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One of the best things I’ve read lately is Dorie Clark’s new book, Entrepreneurial You. I love it because Dorie writes about the need to figure out how to monetize your audience to keep being able to do your best work. The thing she doesn’t talk about is trying to build your audience off […]

September 26, 2017
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Donald Trump is wrong about the NFL. He’s been wrong about much of everything in his first months as president. That’s not likely a surprise to anyone, minus, maybe his supporters. But for just a moment I want to take a look at the fight between the NFL and Donald Trump because I think it […]

nfl

3 Brand Management Lessons From the Launch of the Washington Commanders!

How Quickly Can You Change?

5 Ideas About Marketing From Super Bowl Week

You Are Always Moving Towards The Long-Term…

Monetization at all costs is a bad idea…

Donald Trump Is Just Flat Wrong About The NFL

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