Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

marketing

Knowing where your money comes from

Back in the day, I was one of the most successful ticket brokers ever! And, that’s all the hyperbole I am going to give you about my days in tickets, but the really important lesson that I learned by working in tickets was about pricing and profit. In the businesses that we are involved in, […]
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You need strategic alignment

One of the biggest issues I see in many of the organizations I work with when it comes to overcoming their revenue challenges is that they lack any kind of strategic alignment between the key drivers of revenue in their organizations: strategy, operations, marketing, and sales. It is understandable because as our organizations have focused […]
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Which market am I looking for?

A lot of times we find ourselves in the wrong market. The reasons for this are likely many and I am sure if you spend any time in business, you find yourself facing this challenge. But the bigger issue is how do you overcome being involved or targeting the wrong market, so that you can […]
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Why your marketing is failing?!

There are a lot of challenges to establishing a consistent marketing message and delivery. Some of which are perfectly valid, but still not worth the cost to you and your ability to build a consistent presence in the market. Some of the more common challenges I hear about from my clients include: Wrong market: This […]
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What’s the point?

Strategy comes down to purpose. In too many cases we think about purpose as some esoteric, lovey dovey, hippie dippy thing…but when you are operating a business, your purpose relates directly to the tangible value you are providing to your clients. Here’s a better way of thinking of that… No value = no business Because […]
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