Dave's Blog

How To Identify Value In A Way That Drives Sales

October 26, 2015
wakemanconsulting
No Comments

No matter if you are in marketing, sales, or an executive role that is responsible for both, it is always important to remember that the thing that drives results more quickly than anything else is providing your clients and prospects with an overwhelming value proposition. One of the challenges that is too often the downfall […]

October 23, 2015
wakemanconsulting
No Comments

One of the constant challenges every business faces, no matter the economy or the sector is the struggle to have the right strategy. While nothing will make the need to focus your strategy unnecessary, here are a few ways that you may be able to think about strategy a little differently so that your strategy […]

October 12, 2015
wakemanconsulting
No Comments

Being a revenue consultant means that I often need to be my own best marketing and sales client. One thing that I know that I do a pretty good job of is taking my content and using it in multiple ways. For many people, this is a challenge because we often think of a speech, […]

October 11, 2015
wakemanconsulting
No Comments

Lately I have been playing with a lot of content in a lot of different places. It is sort of awesome because I have a huge amount of content to share and it gives me the chance to test and validate certain ideas. One thing I have noticed as content marketing has grown more and […]

October 10, 2015
wakemanconsulting
No Comments

A lot of times we find ourselves drenched in the minutia of some new fad or idea. That’s typically our biggest and quickest downfall. Why? Because we aren’t as well versed in the basics as we need to be to generate the kind of business results that we need to be successful. In fact, if […]

October 9, 2015
wakemanconsulting
No Comments

Living in Washington, DC after having lived in NYC for about 10 years, you are taken pretty quickly with the lack of services and the lower quality of customer service at many establishments. Having spent a lot of my career in entertainment and hospitality, in some manner or the other, I wasn’t always aware of […]

October 8, 2015
wakemanconsulting
No Comments

I’ve always been a fan of the holistic nature of any endeavor. Lately I have been doing a lot more reading about the customer experience, which to me is symbolized by the Apple digital hub strategy and how everything is connected and works in sync. That got me to thinking about how the customer experience […]

How To Identify Value In A Way That Drives Sales

10 Ways To Maximize Your Strategic Efforts

Here’s a quick way to improve your content strategy

3 Ways To Improve Your Content Marketing

3 Business Basics You Absolutely Need To Pay Attention To

Warning: Customer Service Isn’t Optional

2 Ways To Maximize Customer Experience

…