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strategy

Can We All Sell Tickets Like Taylor Swift?

Hey! Don’t you all wish we could sell tickets to anything like Taylor Swift seems to sell tickets to everything? CNBC reports that after 24 hours of putting her film of the Eras tour on sale, that the theatrical release is already one of the Top 10 pre-sales of all time. That’s great!She’s Taylor Swift, but what can we […]
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The Orioles Want to Change Baltimore…

Hi!  I had a question from a reader about how the new format of more frequent newsletters is working for me.  Thanks for reading Talking Tickets! ! Subscribe for free to receive new posts and support my work. Subscribed In the form of transparency: Strategy, Strategy, Everywhere: Love this one from Roger L. Martin. In […]
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What Can Proper Market Research Teach You?

Allegiant Airlines teaches us about the power of marketing research to uncover new opportunities. This one is cool because buried in the middle of the article is the comment that they “surveyed” their customers and uncovered some of the things that they value like premium alcohol options.  Why do I bring this up? I wrote […]
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ESPN’s Changing Strategic Power

James Andrew Miller went on one of The Ringer podcasts this week to talk about the ongoing challenges that ESPN is dealing with as viewing habits are changing.  TV is less than 50% of viewing hours now.  As James talked about what the strategic path forward is for ESPN, I got to thinking about “The Power Framework”, […]
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