marketing Archives - Page 54 of 81 - Wakeman Consulting Group

What’s unique?

Have you taken a few moments to think about what your Unique Selling Proposition is to your clients? Sometimes we think that we are one thing and our clients think we are another…so try to find a way to bring the two concepts together.

Who sells you?

As a business person, you need to create an environment where your biggest advocates can sing your praises. When you are looking at your marketing plans, you need to look for ways to bring your clients together with your prospects.

Too complex?

Let’s be honest, most of the time, we like to make things complicated… If we complicate our lives or our business, it makes not meeting our goals much easier. As an example, I have been reworking my sales pipeline because all of the businesses I have run in the past have had a much larger […]

Too complex?

10 Key Concepts Your Marketing Needs To Address

For many people, the concept of marketing is really still couched in too much jargon and mystery. I’ve found that as I have been going around talking with arts and entertainment professionals, professional services firms, and sports executives, that they all have a different estimation of what marketing can or should do. Here’s the simple […]

The Sports Inside Sales Team Is Likely Hurting Your Business And You Don’t Even Realize It!

…and I doubt you even realize it. I’ve been working through a really great text book on sales in sports called Selling in the Sport Industry and I have found myself cribbing notes, jotting down ideas, and really thinking through a lot of the sales and marketing practices that are just considered “best” or “normal” throughout sports. […]

Marketing isn’t

Marketing is misunderstood by a lot of people…even marketers. Marketing isn’t… Pleas for attention…that’s just advertising and probably poor advertising at that. Billboards, radio ads, Internet banners, or anything similar…that’s advertising as well and the effectiveness is dependent on your goals. It isn’t a snazzy video ad that pre rolls on YouTube…again, that’s advertising and […]