marketing Archives - Page 54 of 81 - Wakeman Consulting Group

Too complex?

Let’s be honest, most of the time, we like to make things complicated… If we complicate our lives or our business, it makes not meeting our goals much easier. As an example, I have been reworking my sales pipeline because all of the businesses I have run in the past have had a much larger […]

10 Key Concepts Your Marketing Needs To Address

For many people, the concept of marketing is really still couched in too much jargon and mystery. I’ve found that as I have been going around talking with arts and entertainment professionals, professional services firms, and sports executives, that they all have a different estimation of what marketing can or should do. Here’s the simple […]

The Sports Inside Sales Team Is Likely Hurting Your Business And You Don’t Even Realize It!

…and I doubt you even realize it. I’ve been working through a really great text book on sales in sports called Selling in the Sport Industry and I have found myself cribbing notes, jotting down ideas, and really thinking through a lot of the sales and marketing practices that are just considered “best” or “normal” throughout sports. […]

Marketing isn’t

Marketing is misunderstood by a lot of people…even marketers. Marketing isn’t… Pleas for attention…that’s just advertising and probably poor advertising at that. Billboards, radio ads, Internet banners, or anything similar…that’s advertising as well and the effectiveness is dependent on your goals. It isn’t a snazzy video ad that pre rolls on YouTube…again, that’s advertising and […]

4 keys to consulting success…break glass as needed.

There are 4 keys to success as a consultant, get out your pens and paper… 1. Listening well 2. Writing with conviction 3. Reading for comprehension 4. Speaking with authority and clarity

10 Issues Confronting Sports Business Right Now!

I’ve been paying a lot more attention to sports business lately and as I have been looking around, I have noticed several things that seem to be popping up more and more and are the signs of bad trends facing the industry. Here’s a quick primer on the industry and the challenges: Sales: Right now, […]

Bigger vs. Better

Bigger and better are in the news a lot this week because the new iPhone has people commenting on the things they like or dislike about a larger iPhone. For your business, this is a good way of thinking about your marketing… How do you do something that is bigger? New clients? Bigger projects? Or, […]