marketing Archives - Page 55 of 84 - Wakeman Consulting Group

Vision Is a Journey

One thing that seems to follow me lately is the idea of a “vision” statement. As a whole, this seems to be something that people are afraid of…. Meaning: if they have one, they are afraid that it isn’t good or that they never ever let it rest. If they do not have one, they […]

Speak, Feel, Show

How you communicate is often just as important as what you say… You can care just as deeply about someone as the next person, but if your words or actions don’t convey that feeling, you are going to miss an opportunity. Same goes for business. If you really are concerned about something, make sure you […]

“Content” vs. Content

A lot is written and spoken about content marketing…and this post is about content, but I think it is easy for our focus to move towards “content” as a marketing approach and to lose sight of the idea that content is really about the words and symbols you are trying to communicate to your audience […]

Looking At The Right Things?

In marketing, we often get too obsessed on just one form of communication or what’s the newest fad in communication…and if you just think back a few years, marketers have all of these incredible new tools to play with like Twitter, Tumblr, Facebook… But the core of marketing is the same, you want to create […]

Communication Is More Than Just Talking

When you are thinking about your marketing and communications strategy, think about the strategy from both sides…both the sender and the receiver. Its very easy to think about your strategies from only your point of view, but take a second to look at them from the other side and see what changes.

What Is Your Marketing Material Focused On?

I love reading other people’s marketing material because I am always looking for some new idea or have the hope that I will see something that can help me be more effective. Too often, I see marketing materials that are focused on the wrong things…like inputs. You know things like: “we do focus groups, surveys, […]