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marketing

Opening Day…

Last year, or, maybe, it was the year before…someone had the idea to make Opening Day a national holiday, much like the idea goes, the day after the Super Bowl should be a holiday as well. These ideas are triumphs of marketing and branding.  Despite what people will tell you, the average age of an […]
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2 Things That Drive Your Marketing…

  Marketing really boils down to two concepts: Making a promise Keeping that promise Making a promise is something you do at every step of the way until your prospect or customer gives you a chance. Keeping that promise is the job you have from the point of first contact until you both go your […]
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What’s Marketing Success Mean=Dollars!

Pretty regularly, we see advertisers and marketers trumpeting the “impact” of their efforts.  I’m usually afraid to ask what the measurements of success are that are being used. Because too often, the things are being measured aren’t really valuable, but from the spin factor, they are valuable as tools to change and redirect a conversation.  Here […]
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Why does direct marketing work?

I’ve made a pretty good reputation for myself in direct marketing. And, despite the rumors of its decline, direct marketing is still quite successful.  The reasons that direct marketing is still effective are too many to list right now, but 3 that you should consider are this: * targeted: when you make the effort to […]
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Transformation and Change

I had a conversation earlier this week with someone I respect a great deal…and I realized that I may end up so focused on what I am trying to do for my client’s that I forget what the driving motivation for me is.  And, I have the feeling that you may fall into the same […]
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Value is a start

Your marketing proposition begins with the value you add… It is pretty simple. On several occasions I have written and spoke about the idea that you only need to ever answer 3 questions to know if your marketing is hitting its mark or not. Which leads me to the starting point…the value you add. Take […]
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