marketing Archives - Page 50 of 81 - Wakeman Consulting Group

Strategy vs. Tactics…again.

I recently said that marketing is strategy and advertising is tactics… I’m sure there were people that were scratching their heads, but probably even more that were just plain put off by the concept…because so much of what is termed “marketing” now is really just advertising dressed up with a new name. Here is the […]

Your Working Assumptions…

In searching for solutions to your marketing issues, it is often useful to make sure you aren’t making assumptions that are irrelevant. Going back to politics, if you look at the 2014 campaign cycle here in the US…you actually don’t see demographics, maps, or other stuff being as big of a factor as the Democrats […]

What Happens When You Show Up?

Here’s the thing about showing up everyday…you don’t know what will happen. Recently, I had the opportunity to speak with someone I respect a great deal…and we didn’t really know each other very well, except by reputation. And, over the course of the conversation…as an aside, a topic that I had written about several months […]

Marketing Driven…or Sales Driven

In some of my conversations, I find myself asking…“is your team marketing driven or sales driven." This is sort of a Rorschach Test, because the answer can tell me a lot. Here’s the point…your organization actually should be integrated and that’s because the two systems work better together. So look around, are you market driven […]

Marketing Driven…or Sales Driven

Culture…Culture

In talking with a fellow consultant recently, we went down the rabbit hole of “culture." I’m not one that simply buys into the idea of culture as the end all be all, but my colleague made a good point…for certain parts of an organization "culture” is king. Look at the Oakland Raiders in football, NBC […]

Bright, Shiny

Recently I have had the opportunity to speak with people across the sports industry about their best practices in sports and tickets… One amazing thing I found was that despite our embrace of technology and the Internet, some old school sales techniques are giving them a tremendous boost…so things like direct mail, promotions, and phone […]