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Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

marketing

Transformation and Change

I had a conversation earlier this week with someone I respect a great deal…and I realized that I may end up so focused on what I am trying to do for my client’s that I forget what the driving motivation for me is.  And, I have the feeling that you may fall into the same […]
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Value is a start

Your marketing proposition begins with the value you add… It is pretty simple. On several occasions I have written and spoke about the idea that you only need to ever answer 3 questions to know if your marketing is hitting its mark or not. Which leads me to the starting point…the value you add. Take […]
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4 phases of marketing

There are really 4 phases of marketing that organizations move through… 1. Inactive: This is no thought or effort is put into how the organization is going to sell their products or services to the world. In some cases, a brand has been established along the way that is so strong that marketing isn’t needed […]
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Terms of work

Ownership is one of those words thrown around quite regularly, of late… But what does it mean?  In a world where everyone is an entrepreneur and everyone is a leader and thought leader…what do these terms mean?  I’d say that the only thing that really matters is producing things that matter….ideas, books, or whatever.
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Small…or something.

Its too bad that so many of our ads treat men and women like morons… When you are looking to build something…a brand, a business, a campaign..you don’t get there by making people feel small, you get there by making people feel like they are part of something.
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Want or Need?

I was searching through some of the posts I have made on LinkedIn recently… I wasn’t really looking for anything in particular, but I was noticing the trends in traffic. What I deduced from them is that most of us are guilty of looking for the information and guidance that we want… We are also […]
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Questions to get you started…

Going back to my premise that marketing should be driving sales out the door… Here are a few questions to ask yourself: * What can marketing do to kickstart the sales process? * What action should follow the marketing action? * What role does email play in the sales process? * Do you need to […]
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