marketing Archives - Page 50 of 81 - Wakeman Consulting Group

Are you measuring the meaningful?

All too often, we hear marketers talk about “measuring” and “analytics” and in many cases, these numbers get fuzzy and confusing pretty quickly. I think there are a few reasons for this: The marketers have been trained to think in terms of data being best, no matter if it is relevant or not. The […]

Close or far?

The thing about most of our business processes and marketing processes is this…we get bogged down in where we are and how far or close we are to something. Close or far can be an illusion…and one that drives us to do things that don’t serve our larger goals. I think the challenge is that […]

Tactics look like…

* Web ads * Twitter ads * Facebook ads * Print ads * Podcasts * Writing articles * Tweeting * Networking Within each on, you can have a strategy…but they all need to be in support of an overall marketing strategy, if not…you are likely wasting your time on low value activities.

Strategy vs. Tactics…again.

I recently said that marketing is strategy and advertising is tactics… I’m sure there were people that were scratching their heads, but probably even more that were just plain put off by the concept…because so much of what is termed “marketing” now is really just advertising dressed up with a new name. Here is the […]

Your Working Assumptions…

In searching for solutions to your marketing issues, it is often useful to make sure you aren’t making assumptions that are irrelevant. Going back to politics, if you look at the 2014 campaign cycle here in the US…you actually don’t see demographics, maps, or other stuff being as big of a factor as the Democrats […]

What Happens When You Show Up?

Here’s the thing about showing up everyday…you don’t know what will happen. Recently, I had the opportunity to speak with someone I respect a great deal…and we didn’t really know each other very well, except by reputation. And, over the course of the conversation…as an aside, a topic that I had written about several months […]

Marketing Driven…or Sales Driven

In some of my conversations, I find myself asking…“is your team marketing driven or sales driven." This is sort of a Rorschach Test, because the answer can tell me a lot. Here’s the point…your organization actually should be integrated and that’s because the two systems work better together. So look around, are you market driven […]