Last year, or, maybe, it was the year before…someone had the idea to make Opening Day a national holiday, much like the idea goes, the day after the Super Bowl should be a holiday as well.
These ideas are triumphs of marketing and branding.
Despite what people will tell you, the average age of an average fan going to a baseball game may be going up…along with revenues and attendance, but the simple fact that people stop to recognize Opening Day as a cultural and national milestone that represents America, spring and summer, families, and community is a triumph.
Now if you ask me how do you fix the age issue with baseball attendance, remember the values that make Opening Day a must attend event for so many people and you emphasize these things and communicate them to a younger audience by highlighting the value of a day at the ballpark. From experience, I am sure if you spend a little more time focusing on building the community, the money will come.