Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

business

Stop! Don’t Try To Reach Everyone!

You may or may not have heard the term “shooting fish in a barrel.” If you have, great! If you haven’t, the simple thing is that you want to make your marketing as targeted and focused as possible. In the context of delivering on your revenue ambitions, you need to make sure you have a […]
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Price for value!

Pricing is one of the most problematic issues for companies. Why? Because we all struggle with the idea that we want to maximize our profit, but we don’t want to charge too much compared to the rest of the market. Unfortunately, when you think like that, you sell yourself short. In too many instances, we […]
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10 Ways To Maximize Your Strategic Efforts

One of the constant challenges every business faces, no matter the economy or the sector is the struggle to have the right strategy. While nothing will make the need to focus your strategy unnecessary, here are a few ways that you may be able to think about strategy a little differently so that your strategy […]
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Which market am I looking for?

A lot of times we find ourselves in the wrong market. The reasons for this are likely many and I am sure if you spend any time in business, you find yourself facing this challenge. But the bigger issue is how do you overcome being involved or targeting the wrong market, so that you can […]
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