business Archives - Page 72 of 79 - Wakeman Consulting Group

Every choice creates a path

When I talked about opportunity cost yesterday, I began jumping around to how opportunity creates a path. But that isn’t really completely true, because every choice creates a path…good or bad, wise or unwise. And, that is why the Joker comic above is amusing to me. The Joker in Christopher Nolan’s Batman universe was all […]

Are You Giving Off The Perception Of Excellence?

Do you remember the show: “How I Met Your Mother?” And, the brand that Barney Stinson built for himself after he had his heart broken early on in his adulthood? Well, that brand is what I want to talk with you about…because he took a former tree hugging hippy and turned him into someone that […]

Wait!? Marketing Works!

Comics work because they tell some sort of universal truth. Marketing works because it tells us a story. Marketing works because it helps reinforce a worldview. Marketing works because it helps us know that we aren’t alone in the world. Marketing works because it refines our understanding of what it means to be a consumer. […]

Stop! The Real Fight Is Between Marketing And Sales

If you are like me, you are excited to Batman and Superman finally on the big screen together. And, even if the outcome is a little bit never in doubt, it is still a pretty epic concept. But the real battle that has no end in sight in your business is between your marketing and […]

Is Your Marketing Resonating

Do you often feel like your marketing and messaging is nothing more than “blah, blah, blah?” That’s probably something we all deal with at some point. The fact is that as we are more and more inundated with marketing messages, it becomes more and more important for you to cut out the “blah, blah, blah” […]

Why Your Marketing Isn’t Getting Results?

There are a lot of reasons your marketing isn’t getting the results you desire, but here are just a few: Not focused in any manner. You aren’t conveying value. You are going to places that your buyers are not. You are doing all the things you “have” to do and not the things you “need” […]

A Few Simple Observations About The Latest Super Tuesday

While I make a point of not writing too much that is politically motivated here, you would be doing yourself a disservice if you didn’t look to the world of politics to understand a lot about the world of business and vice versa. As someone that has been involved at the very highest levels of […]