business Archives - Wakeman Consulting Group

‘The Messenger’ is a Reminder: Strategy Before Tactics…

February 1, 2024
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Honestly, I’m not sure if I heard of The Messenger before yesterday. Which is probably part of the problem the site had. But the bigger point to make is that the collapse of The Messenger is a reminder to get your strategy right before you do anything else. I took a look at the site’s Wikipedia this morning and saw a […]

January 29, 2024
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Dr. Julie Gurner is the psychologist that was an inspiration for Wendy Rhodes on Billions. This morning she wrote about the 4 critical moments that define your success in business or your career. I’ve been thinking about the fourth one a lot lately. Why? Because it feels like all of us are at a point of inflection and […]

January 28, 2024
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Hi! This common question I come back to with folks is: “How well do you really know your customers and target market?” Your knee jerk reaction is probably, “Pretty well.” But, my question to you is, “Is that really true?” Let’s talk about market research and customer orientation this morning: Tom Elmer, a marketing professor […]

January 23, 2024
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A Thinker’s 50 writer takes aim at marketing, especially the way that businesses are pushing prices as far as they can, even when signs of distress in the world are everywhere. I know Umair from his writing about economics. Thanks for reading Above Average Intelligence: Dave Wakeman’s Newsletter! Subscribe for free to receive new posts […]

January 9, 2024
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A bit different one this morning because I posted this on LinkedIn to test it out: Here’s an example of a business strategy that might help you out as we start the year… As we start the new year, it is important to be reminded that your hashtag#strategydoesn’t have to be perfect, but you do need one. What […]

January 7, 2024
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Hey! If we are studying growth, profitability, and change this year, we could begin by looking at this The Wall Street Journal piece about the turnaround artist, Jim Harbaugh. I start here because the article points out that there are two kinds of turnarounds: I’ve been involved in this before: In the article, the author points out […]

December 21, 2023
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I believe in continuing education. I believe in learning. I believe in continuing to search out different voices. I like to put together a list each year or every so often. These are the Top 100 people I follow, read, and learn from in marketing, strategy, branding, and business. I had more than 100…so you […]

business

‘The Messenger’ is a Reminder: Strategy Before Tactics…

What Does Reinvention Mean to You Now?

Research is bringing the voice of your customer into your business…

Marketing Has Lost Its Way?!

New Year: Strategy Matters!

Growth/Change/Profits: A Process

My Top 100 (107) People I Learn From in Strategy and Marketing 2023…

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