branding Archives - Page 8 of 35 - Wakeman Consulting Group

Get Broadways Shows on Tour More Quickly?

Ken Davenport offers up the idea that Broadway shows should get tours of their shows out more quickly. He has an interesting take that national tours are big brand-building exercises for Broadway and individual shows. Thanks for reading Talking Tickets!! Subscribe for free to receive new posts and support my work. Subscribed I’m here for […]

The DOJ v. Live Nation, “Listening Only”, and more…a Friday Link dump.

A few things I’ve been looking at… A second Friday email with me cleaning out my inbox and reading list a little bit. In case you missed the first one about Broadway… Before we get there, a few things from me: Don’t miss out on the FREE price webinar on August 15th at 1 PM Eastern. I’ll record […]

Kraft Heinz Proves “Price Integrity” is a W!

A 180-point growth in profits in one quarter isn’t an accident. Pricing integrity is something I talk a lot about with my brand management students and clients. You develop price integrity over the long term. It is like I tell folks about brand equity: “You build brand equity by spoonfuls, but you tear it down in […]

TV Money/Antitrust/Moving the English National Opera…3 Articles I Noticed…

Hey y’all! A few articles caught my eye today and I don’t think they need a full analysis or write-up, but a few ideas and thoughts may add some value. Thanks for reading Talking Tickets! ! Subscribe for free to receive new posts and support my work. Subscribed Arts Council gives ENO £24M to help […]

Barbie is a Model for a Brand Refresh…

Have you seen the Barbie movie yet? I loved it. It cracked me up. But I remember playing with Barbies with my cousin, Jenny, when we were kids. She had all that stuff the Corvette, the Dream House, Ken, etc. Mattel has seen the success they are having with the launch of the movie and want […]

For Modelo, Beating Bud Light Was About the Marketing…Stupid!

Lord knows we’ve heard this mantra for months, “Go Woke! Go Broke!” in relation to Bud Light’s loss of the number one beer sales slot in the United States. It even sounds good when you put it in the context of a conservative “boycott” of Bud Light that was sparked by “outrage” over a Bud […]

Twitt…er, X cuts ad prices to stimulate demand. There’s just one problem!

Hi! So X cut ad prices to win back advertisers!? Lucky for you, I’m hosting a FREE session on setting better prices on August 15th, but today I’ll explain to you a few things about pricing that make this decision unwise. Today’s riff is on pricing and X/Twitter. Price doesn’t stimulate demand: In economics, you’ll hear the […]