Dave's Blog

Stop! There Is A Huge Difference Between Want And Need!

January 15, 2016
wakemanconsulting
Comments: 14

Stop and raise your hand if you have never had a client tell you that they know exactly what they “want.” I see no hands went up. The simple fact is that most of the times our prospects do a very good job of saying that they know exactly what they want, but in truth […]

January 13, 2016
YDESIGN
No Comments

You may or may not have heard the term “shooting fish in a barrel.” If you have, great! If you haven’t, the simple thing is that you want to make your marketing as targeted and focused as possible. In the context of delivering on your revenue ambitions, you need to make sure you have a […]

December 3, 2015
wakemanconsulting
No Comments

So far we have been working our way through the foundations of strategic planning. Today I want to spend a bit of time focusing on one of the most vexing challenges that we all face, understanding who our buyers really are. In many instances, we have a lot of people that would love our value […]

December 2, 2015
wakemanconsulting
No Comments

Yesterday we discussed the 3 essential questions you need to ask and answer to begin setting your strategy for the New Year. The first question was pretty simple: What tangible value does our company produce or want to produce? The challenge for most organizations in answering this question comes in the way that they have been […]

December 1, 2015
wakemanconsulting
No Comments

In kicking off a discussion of transforming and planning your 2016 strategic plan, we need to begin at the most basic foundation of our revenue generation model: strategy. In many organizations, strategy can take the form of a complex document, filled with aspirational models, activities, and ideas with little basis in reality and little hope […]

November 13, 2015
wakemanconsulting
No Comments

Pricing is one of the most problematic issues for companies. Why? Because we all struggle with the idea that we want to maximize our profit, but we don’t want to charge too much compared to the rest of the market. Unfortunately, when you think like that, you sell yourself short. In too many instances, we […]

October 27, 2015
wakemanconsulting
No Comments

At the end of the day, value and your value proposition comes down to money! If you aren’t helping your clients save it or make it, you are going to have a harder time making the sales that you need to keep your business afloat. In too many cases, we find ourselves trying to keep […]

Stop! There Is A Huge Difference Between Want And Need!

Stop! Don’t Try To Reach Everyone!

STOP Chasing Anyone! Focus On BUYERS!

Stop! You aren’t a bunch of features! You create real VALUE!

3 Basic Questions Are The Foundation Of Your Strategy!

Price for value!

3 Great Questions To Help You Identify Your Value

…