Dave's Blog

Why your marketing is failing?!

September 9, 2015
wakemanconsulting
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There are a lot of challenges to establishing a consistent marketing message and delivery. Some of which are perfectly valid, but still not worth the cost to you and your ability to build a consistent presence in the market. Some of the more common challenges I hear about from my clients include: Wrong market: This […]

August 25, 2015
wakemanconsulting
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I’ve been involved in the value conversation throughout my career. First, it began with nightclubs. Experience was everything. Value in nightclubs came in many different forms including price of entry and drinks, music, format, and night of the week. When you got it right: value was on display and you’d make money. When you missed […]

August 21, 2015
wakemanconsulting
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You are likely to run into a consistent challenge in an advisory role: ‘How do I get the client to see the challenge with fresh eyes or from my point of view?’ In my work, I’ve noticed three things that help me shift the perspective of my clients and get them thinking from a new […]

Why your marketing is failing?!

Market Orientation: the Foundation of Effective Marketing

Problem definition is an emotional thing

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