Dave's Blog

The New ABCs of Selling…

February 4, 2016
wakemanconsulting
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I must be old, but I came up in a time when the ABCs of selling was: Always Be Closing! And, I’m pretty sure that that was bad advice at the time, but now I am certain it is even worse advice because the fact is that with so much information, knowledge, and noise…it is […]

February 2, 2016
wakemanconsulting
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The above quote by Peter Drucker should be committed to everyone’s memory because in our always on environment, it is often really difficult to differentiate between the urgent and the important. This is a challenge at the top of the organization and the bottom. And, the ability to stay focused on the important against the […]

February 1, 2016
wakemanconsulting
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Let me ask you a question? If I were to ask you if you are busy or not, what would the likely answer be? I’m sure for most of you, you would be telling me just how busy you are. But that’s not the point of anything. In fact, if you are “so busy,” I’d […]

January 28, 2016
wakemanconsulting
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Let’s get something straight, no matter what business you might be in…your business’s only objective is to create and keep a customer. And, the way you do that is by making your customer experience as valuable as possible. This may be confusing to some…so let’s talk about some of the factors that go into the […]

January 27, 2016
wakemanconsulting
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The topic that we spend a lot of time on is how to reach and work with our clients. And one of the things I come back to over and over again is the need for you to first look inward before you look outward. In most instances, I talk about what is the tangible […]

January 26, 2016
wakemanconsulting
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In too many instances, we think of our value propositions as fixed items or we feel like our value proposition is defined by the market. In either case, that is incorrect. Our value proposition is just like us, it should be evolving as we move forward in life. The challenge for many businesses is, how […]

January 25, 2016
wakemanconsulting
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Look around the Internet for any period of time and you will find an article that tells you exactly what you and your marketing need to do. While this is a post about marketing, I don’t want to talk about what you need to do because I really don’t know what you need to do […]

The New ABCs of Selling…

Efficiency vs. Effectiveness

Are you focusing on the right actions?

100 Ways To Generate/Maximize Revenue #2

Begin the Begin: What Is Your Mission?

3 Keys To ReThinking Your Value Proposition

What Do You Really Need Your Marketing Engine To Achieve?

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