Dave's Blog - Page 198 of 205 - Wakeman Consulting Group

Marketing Really Is Branding…

At this point in time, branding and marketing are pretty synonymous with one another. Because if you don’t do a good job of branding your business, you aren’t really marketing yourself at all. And, lately, I have been focusing a lot on the role of marketing and branding as powerful tools to generate business. […]

What Do You Mean, I Have To Make Contact?

Let me be blunt for just a second…at the end of the day, your marketing has one key objective, that is to generate business. It isn’t to get you “likes” or “engagement” or any of that other stuff. It has one and only one goal, to help you make more money! Boom! Now, I know […]

April 29, 2016
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Stop Going Where Your Prospects Ain’t!

I thought the cartoon above was funny because how often do we find ourselves trying to sell someone on something that they never even wanted, may never want, and just find annoying? If you are like a lot of people I talk with, it isn’t an uncommon thing…and also uncommon is the fact that despite […]

Stop Going Where Your Prospects Ain’t!

“If Everyone Is Your Market…”

In business today, it is pretty common to hear someone tell you, “I’m just looking for new clients” or “We’ll do anything,” or “We are just looking for opportunities.” Something like that…am I right? But this really is a failure that can become fatal without too much time passing if you aren’t careful. Why is […]

The #1 Business You Are In…

One thing I get asked pretty regularly is: what is the number 1 key to growing or making my business rebound… And, the answer is always the same. The main goal of your business is to market your product or service. It is really as simple as that.