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dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

business

Retiring Certain Myths…

  In the world today, there are certain myths that still stand up…despite being completely wrong: People make decisions based on logic. Impressions matter a lot in advertising. Change happens suddenly. The challenge with any of these myths is that they take hold and they restrict your ability to think creatively. Recently, I was having […]
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How Well Are You Doing The Basics?

  I’ve been doing a lot of research in preparation for a number of different presentations and offerings that I have coming up… If you were to ask me what the common theme of much of my research has been, it has been the need to return to basics. What exactly are the basics? That’s […]
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Can you learn like a scientist in your business?

  Lately, I’ve been reading Yuval Noah Harari’s book Sapiens. Which is simply a book about the history of humankind. Which can sound pretty heady, but it is actually written in a very accessible manner. What caught my attention this morning was the section on the conceits of modern scientific research: We don’t know everything. […]
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