value Archives - Page 12 of 15 - Wakeman Consulting Group

What Do You Mean, I Have To Make Contact?

Let me be blunt for just a second…at the end of the day, your marketing has one key objective, that is to generate business. It isn’t to get you “likes” or “engagement” or any of that other stuff. It has one and only one goal, to help you make more money! Boom! Now, I know […]

April 29, 2016
wakemanconsulting
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Back to Basics #3: We are all in the marketing business

The picture above encapsulates everything you need to ask about your marketing before you begin…that way you have a handy guide to take action on my next proclamation, which is: WE ARE ALL IN THE MARKETING BUSINESS!!!! That has to be tough for a lot of you to swallow, but it is true. As our […]

April 11, 2016
YDESIGN
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Any great movie has a protagonist and an antagonist. Think conflict like: Superman and Batman! Or The Rebel Alliance versus The Galactic Empire! Now, what does any of this have to do with your business? Basically everything… Why? Because you have to know who you are attacking. In business, it is all too common for […]

Do You Know Your Market?

3 Questions To Ask To Make Sure Your Business Has The Right Model

One thing that is certain is that if your business doesn’t have the right business model to support itself, your business won’t go very far or anywhere. And, that is why getting your business model correct is so important. One of the biggest factors in the success or failure of any business’s ability to generate […]

3 Ways That You Can Look At Your Value

Value, as I wrote recently, can be a difficult conversation. The gist of the reason being that it is pretty easy to count, but it is really tough to measure something that can’t be easily counted. Which means that you are going to have to work very hard at identifying and telling the story of […]