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3 Questions To Ask To Make Sure Your Business Has The Right Model

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One thing that is certain is that if your business doesn’t have the right business model to support itself, your business won’t go very far or anywhere.

And, that is why getting your business model correct is so important.

One of the biggest factors in the success or failure of any business’s ability to generate revenue lies in having a structure and a plan that will allow the company’s revenue structure to support its ambitions.

So, how do you know if you have the right model to support your business’s ambitions?

Here are 3 questions:

1. What is the value we are trying to deliver here?

Any business model needs to be built on a foundation of having some idea about the type and kind of value that you are trying to deliver to your target market.

Without an understanding of the type of value that you are delivering, you will never fully have a stable business model.

So always begin with the business value that you are creating in mind.

2. How are you going to deliver this model?

Depending on what kind of business you are in, you may have a number of options at your disposal.

Will you deliver a product? A service?

Is it a person-to-person type delivery or over the Internet?

Is there going to be multiple components of the delivery?

A subscription? One-time purchase?

Try to flesh out what it is you are delivering and how to do it. For example, if you are going with a subscription model, you may need to look for software solutions and find every helpful resource you can, since it could take considerable time, effort, and marketing expertise to build a successful subscription service or any other business model for that matter.

3. Is this repeatable?

Is your product or a service a one-time purchase?


Is it something that lends itself to monthly installments?

Can your business scale?

The key here is that you need to spend some time focusing on how often someone is buying from you and whether or not you can make enough money to have this continue.