value Archives - Page 11 of 13 - Wakeman Consulting Group

Does Your Brand Convey Its Quality?:

Or, for that matter, its lack of quality and its value at a lower price point? And, really, when you are discussing the idea of branding terms like quality, value, price, etc. are all just doors and ways to get to the concept of discussing whether or not your brand is really telling the story […]

3 Things You Need To Know About Your Buyers

One of the big challenges in selling anything is making sure that you are talking with the right people. And, for a lot of you, I bet you are scratching your head because so much of your time is spent on just hoping that you are going to be able to get in touch with […]

3 Things You Need To Know About Your Buyers

Are you really selling your true value?

In building a strategy for your business, the most important thing that you have to start with is your value. Let me repeat that because is a concept that may get lost pretty easily if we aren’t careful. The most important thing about anything starts with your VALUE! And, when it comes to value, the […]

Have You Answered These 3 Essential Strategic Questions?

When you are building an organizational strategy, you are going to be confronted with a lot of questions, challenges, and obstacles. If you aren’t careful, these things can derail your strategic planning and ultimately your strategy. Over the years, I have become quite attached to 3 essential questions that I have used over and over […]

10 Things You Need To Think About Before You Set Your Company’s Strategy

There are so many things that can come into play when you are focusing on building a strategy for your organization. Which can make it really tough for you to be clear about if you are doing your strategic planning right or not. To help give you a framework to think around, here are 10 […]

Are You Really Telling The Right Story?

I did a talk at the Foundation Center in DC this week about storytelling for nonprofits and in doing my research for the presentation, I had the chance to talk with a lot leaders inside nonprofits and outside of them to talk about how they use story to advance their mission and achieve their goals. […]