Contact Dave: + 1 917-705-6301

Email: dave@davewakeman.com

4538 Broad Branch Road NW Washington, DC 20008

Contact Dave: + 1 917-705-6301

Email: dave@davewakeman.com

4538 Broad Branch Road NW Washington, DC 20008

tactics

Strategy vs. Tactics…again.

I recently said that marketing is strategy and advertising is tactics… I’m sure there were people that were scratching their heads, but probably even more that were just plain put off by the concept…because so much of what is termed “marketing” now is really just advertising dressed up with a new name. Here is the […]

Don’t Confuse Tactics With Strategy

Too often we hear the word “strategy” thrown around in the wrong context. Here is a simple way of thinking of strategy and tactics. Strategy is where you want to go. Tactic is how you get there. So when you see a blog post that tells you “Here are 5 strategies for getting X number […]

Why Is Most Marketing Today So Terrible?

February 9, 2017
wakemanconsulting
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One of my favorite activities, and I say favorite with all irony, is to look at what passes for marketing and advertising in most cases today. I’ve been known to tweet when I see ads for companies in magazines that really don’t fit, that aren’t focused on the right market, and that completely are wastes […]

Do you know the difference between advertising and marketing?

For dramatic effect I put the Hatfields and McCoys picture up there for you…because if you are going to understand the difference between marketing and advertising, you need to have an understanding of differences. In many cases, it has become acceptable for people to reference marketing and advertising in the same breath. Like they are […]

How do you define success?

One of the big challenges in understanding your revenue generation and the success or failure of any new initiative is by defining your intended outcomes. I’ve been reading “The Lonesome Dove” series by Larry McMurtry lately and one of the big sections of the first book revolves around Call feeling like all of these highly […]