strategy Archives - Page 55 of 55 - Wakeman Consulting Group

Which market am I looking for?

September 10, 2015
YDESIGN
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A lot of times we find ourselves in the wrong market. The reasons for this are likely many and I am sure if you spend any time in business, you find yourself facing this challenge. But the bigger issue is how do you overcome being involved or targeting the wrong market, so that you can […]

September 9, 2015
wakemanconsulting
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There are a lot of challenges to establishing a consistent marketing message and delivery. Some of which are perfectly valid, but still not worth the cost to you and your ability to build a consistent presence in the market. Some of the more common challenges I hear about from my clients include: Wrong market: This […]

August 31, 2015
wakemanconsulting
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Strategy comes down to purpose. In too many cases we think about purpose as some esoteric, lovey dovey, hippie dippy thing…but when you are operating a business, your purpose relates directly to the tangible value you are providing to your clients. Here’s a better way of thinking of that… No value = no business Because […]

August 25, 2015
wakemanconsulting
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I’ve been involved in the value conversation throughout my career. First, it began with nightclubs. Experience was everything. Value in nightclubs came in many different forms including price of entry and drinks, music, format, and night of the week. When you got it right: value was on display and you’d make money. When you missed […]

August 21, 2015
wakemanconsulting
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You are likely to run into a consistent challenge in an advisory role: ‘How do I get the client to see the challenge with fresh eyes or from my point of view?’ In my work, I’ve noticed three things that help me shift the perspective of my clients and get them thinking from a new […]

strategy

Which market am I looking for?

Why your marketing is failing?!

What’s the point?

Market Orientation: the Foundation of Effective Marketing

Problem definition is an emotional thing

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