strategy Archives - Page 53 of 55 - Wakeman Consulting Group

3 Ways To Shape A Better Value Proposition

When you set out to create a marketing and sales strategy for your organization, it is pretty essential that you start out by figuring out what your value proposition is. As the world becomes more and more competitive and it becomes easier and easier to find a service provider for your needs, your marketing and […]

What Exactly Is Your Focus?

In a lot of organizations, you end up finding that everyone is off doing something else. The marketing department is looking at one set of data and focusing on one different problem. The sales team is off on it’s own special mission to make sales in an area that may or may not be the […]

How do you define success?

One of the big challenges in understanding your revenue generation and the success or failure of any new initiative is by defining your intended outcomes. I’ve been reading “The Lonesome Dove” series by Larry McMurtry lately and one of the big sections of the first book revolves around Call feeling like all of these highly […]

What Revenue Growth Really Means To You?

Everyone wants to grow their business…everyone. And, when that happens, the term that gets thrown around more and more is revenue growth, even if there isn’t anything attached to it. But revenue growth is actually more than just a fancy way of saying that we are going to make some more money, it is an […]

What If You End Up Going Wrong?

Strategy has been a theme around here for the last few weeks and one thing about strategy is that you are never going to always be successful. Which always presents an issue for the organization that is dealing with a faltering, struggling strategy. You know: sunk costs! You know the old saw that says: “Don’t […]

3 Ways That You Can Look At Your Value

Value, as I wrote recently, can be a difficult conversation. The gist of the reason being that it is pretty easy to count, but it is really tough to measure something that can’t be easily counted. Which means that you are going to have to work very hard at identifying and telling the story of […]

March 17, 2016
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Strategy…that’s a big word that people talk about all the time and I think it sometimes gets caught up with tactics or it isn’t very clear to people. So that usually means that people end up not understanding how strategy helps their organization. Here are 4 ways that strategy can help your company: 1. Choose […]