strategy Archives - Page 30 of 54 - Wakeman Consulting Group

Sydney’s Desire to Build a Theatre District Teaches Us Marketing Strategy 101

1. The Big Story: Sydney plans to create a theatre district like Broadway or the West End: Big Ideas: Strategy before tactics. Sydney said, not me. A theatre district in Sydney is part of a revitalization and recovery idea that is slowly emerging. Like I need another excuse to go back to Sydney. Let’s get the obligatory […]

25 Things I Noticed About the Business of Tickets Now…

The Big Story: The Stage asks, “Where is the ticket business now?”: Big Ideas: The pandemic has brought changes to the ticket business, a business that has been slow to change. The pandemic created an environment where how tickets are distributed, marketed, and sold has evolved and changed. Getting customers back to shows and events is […]

Talking Tickets 6 May 2022: Broadway Struggles! Changes To the NCAA! Manchester United Ticket Plans! And, More!

Hey! Damn calendar…didn’t give me room to make May the 4th jokes in real-time! You’ll have to just forgive me with some memes! Okay, two is enough… I am, after all, a serious man! Anyway, thank you for continuing to share the newsletter with friends and colleagues. It keeps making sure that I keep doing […]

Australian Cinemas Teach Live Entertainment About Reinvention…

Big Ideas: Entertainment is a big part of folks’ lives everywhere in the world. The total experience matters. Looking at Australia cinema, we see that a lot of entertainment is appointment based. Y’all thought I forgot about Australia? I have not and I expect to see y’all at the Ticketing Professionals Conference this year on […]

Bayer Leverkusen, Brand Building, and the 4Ps

Big Ideas: Brand awareness has been working for F1 and is likely to work in the case of Bayer Leverkusen. The history of your club matters, a lot. You have to take control of your brand building because there is no guarantee that anyone will do it well for you. This is a good way […]

The Process of Opportunity

As we’ve been working our way through whatever wave and stage of the COVID-19 pandemic we are in right now, I’ve been thinking about how to present my value and what I wanted to focus on next. What I recognized is that my long-term focus on the ability to create and capture opportunities in any […]

Britney Spears Teaches Us Market Orientation!

Hey! You know the deal: 3 links 2 actions 1 quote Thanks for being here. If you find this newsletter useful, please let me know and please share it. 3 Links: Reinvention is constant: Friend of the newsletter, Colin Lewis, talks about this a lot. This article is an interesting take on the idea as well […]