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strategy

💸Small Business Has Marketing Power, Too!

Small businesses can market like pros too! Key Idea: Good marketing works in any market.  Don’t listen to the “ninjas”:  good marketing is good marketing, no matter what size your business is.  Big businesses can use their size to build their brand. Small businesses can use their agility to take those big businesses on.  What Matters: The basics […]
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💔 🔨Ye and The Gap: Breaking Up Ain’t Hard!

Co-Branding: You bring you. I’ll bring myself. The Big Idea: Kanye and Gap break up: that’s okay. Co-Branding is when two brands come together to reach entirely different audiences. The brands bring their own attributes to the combined partnership to create something greater than the two alone.  For Gap and Kanye, going their own ways will […]
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🛒🛍️ Waitrose: Positions Proudly

Waitrose: Proper positioning is about you, but also the competition.  The big idea: Positioning can be about you. Your position can also be about the competition. The best: a bit of both.  How do you pull this off?  Positioning in any market: Know the image you want to project.  Take a stand with your message.  Draw […]
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👑The Royal Family: Brand Managers👑

Royalty: Always about the Brand! The Big Idea: The Royal Family has a brand consultant. That shouldn’t come as a surprise to anyone. The Crown is a distinctive brand asset.  The palaces: Check. The crest: Absolutely.  Martin Lindstrom’s book, Brandwashed, covers this topic.  The key: Royal Families around the world spend a lot of time thinking about brand management.  What […]
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Blank Street Coffee: Decent Coffee! Fast & Cheap!

Coffee’s “Fifth Wave” is about automation.  The Big Idea: Blank Street Coffee’s business model focuses on decent coffee served cheap & fast.  What to Know: Blank Street Coffee is growing quickly. They’ve achieved their growth through: Money Research Branding Hasn’t everyone done this? Not exactly.  Having money is one thing. Spending it wisely, another.  My attention: Research!  Blank Street […]
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Burger King: Reinventing Their Marketing…Again! 

Burger King needs a strategy! The gist: Burger King is reinventing itself: again! Strategy shows up through action.  Businesses taking action around 1 or 2 goals: good strategy. Businesses throwing everything on the table: bad strategy.  Burger King: the latter!  Burger King’s current focuses: Testing protocols for marketing and advertising effectiveness. Analytics to bring more rigor […]
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