strategy Archives - Page 21 of 55 - Wakeman Consulting Group

2023: Are Discounts Still For Dummies?

January 23, 2023
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In 2015, I wrote a blog post on LinkedIn with the witty name: “Let’s Put This Bluntly: Discounts are For Dummies!” At the start of 2023, I saw articles pop up about Tesla’s rush to discount their cars to “drive demand” and I decided it was time to revisit the OG blog post to answer […]

January 21, 2023
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As I’ve been running my ongoing pricing survey, I got to think about ways that I can teach y’all about pricing that will help the concepts stick. This thinking led me to come up with the 3 Ps of Pricing: Let me explain: The Process: This is how you come to the price you are […]

January 16, 2023
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I’ve been asked to teach a course in applied brand strategy to executive MBAs at a major business school This means that I need to plan for the class and the things I want to teach MBA students. Also, I want to create a foundational home for my thinking and writing about brand strategy. That’s […]

January 11, 2023
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I look at Peter Drucker’s Wikipedia page from time to time to research an idea or remind myself of some idea that he shared with us that still feels fresh today. The section that really sticks with me is the one that shares his major topics. From time to time, I like to revisit my […]

January 10, 2023
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I’m doing a little pricing research and I want to know how the pricing decision impacts your role. The survey will take you about 60 seconds: or less time than watching that next TikTok video will take. If you have a minute to share, it will help me give you better insights, ideas, and teaching […]

January 8, 2023
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Get this delivered to your inbox free weekly: ‘The Business of Value’ Hey! Pricing is one of those things I stumbled into when I was a young marketer. I understood the power of marketing to sell stuff, but I never knew the power of pricing to drive profit, grow brand power, and establish market dominance […]

January 5, 2023
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I’ve taken to making lists and today I was thinking about putting together a tip sheet for an upcoming MBA-level brand management class I’m going to teach. Here are 7 quick tips to help you manage your brand effectively in 2023: Learn more about brands, branding, and brand management in my weekly newsletter: ‘The Business […]

strategy

2023: Are Discounts Still For Dummies?

The 3 Ps of Pricing

Foundations of Successful Brand Strategy

2023: My areas of thinking and focus…

How Important Is Pricing In Your Business? Job?

What Do You Need to Know to Price More Effectively?

7 Tips to Manage Your Brand Effectively in 2023

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