strategy Archives - Page 21 of 60 - Wakeman Consulting Group

Brand Management for Ticket Sellers…

On Thursday, June 1 at 1 PM Eastern, I’m going to partner with AudienceView to deliver a FREE webinar called “The Basics of Brand Management for Ticket Sellers”. I’ve been working up an outline of ideas to include in the webinar. Here’s a taste of what you will learn: I. Definition of a Brand II. […]

Non-Profit “Product” Launch Case Study…

“Product” Launch to Improve Program Numbers Challenge: Regional non-profit in youth sports had been dealing with a 7-year decline in the number of children served in its various programs that were added to by the COVID-19 lockdowns and changes in behavior. Action: The leadership team built a “product” launch schedule for tryouts for the travel program […]

Dave in the Media…Updated Frequently

Here are some links to places I’ve been featured or written for. I’ll update this regularly. Jeweller Magazine: Finding a Way to Deliver Something Different: This is about relative differentiation and standing out in a competitive market. Positioning isn’t about standing alone, but being unique in a special way. Voices of Project Management: I’ve been […]

5 Key Takeaways: Brand Management Webinar

Next week, I’m doing a free webinar on Brand Management for ticket selling organizations in partnership with the folks at AudienceView. SIGN UP HERE! I’ve been mapping out the presentation this afternoon and I’ll let you see behind the curtain to what the big areas of focus will be next week. Defining what a brand […]

4 Ways Discounts Kill Your Business

The graphic above is my drawing of an idea I call “The Doom Loop of Discounting”. This graphic shows the reality that as your sales drop and you offer a discount that each instance becomes less and less effective. Over time, discounts become a part of who you are…you are a commodity, a discounter. Knowing […]

7 Strategy Questions to Consider

Hey! Let’s take a quick look at some questions to ask yourself if you are thinking about your team’s strategy… Share Dave Wakeman’s Business of Value These are the kinds of questions we cover in ‘The Whiteboard Workshop’ and having been guiding my thinking about strategy going forward. What does success look like? This is […]

Premium Tickets: Perception + Utility = Opportunity

Hi! If you dig the newsletter, like it, share it. It helps my organic growth numbers. Share Talking Tickets! I’m doing a webinar with AudienceView about the basics of brand management for ticket sellers. June 1, 2023, at 1 PM Eastern! FREE!!! This is free and we are going to hit on: Join the ‘Talking Tickets’ Slack […]