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strategy

Turbulence = Opportunity

The Idea: Turbulence I wrote about VUCA a while back and mentioned that VUCA is a constant companion to any business. The term originated from the US military and referred to the environment during the Cold War.  For our purposes, turbulence can be defined as an economic environment where there is disruption, mixed economic signals, and […]
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Dave’s 7 Principles of Effective Pricing

I’m working on a new program to teach pricing called “Stop Pissing Away Your Pricing Power”… Pricing Power matters because it enables you to: Maximize profitability Maintain brand equity (you have to build some first, obviously) Create short cuts for your customers so that they make quicker buying decisions This morning, I wanted to prime […]
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Dave’s Foundations of Strategy and Growth

Looking at the many, many pages of blog posts here, I wanted to create a page where you could find links to important topics and ideas. I’ll update this as I go and add a bit of context to each piece. Strategy: Brand Management/Branding: Marketing Strategy: Pricing: Market Orientation: Market Orientation: the Foundation of Effective […]
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The Lost Art of Strategy

Strategy has been on my mind lately, a lot. Why? Everywhere I look it seems like there just isn’t a real strategy to solve a lot of problems. In the UK, you see the British government replacing their Prime Ministers monthly because no one has a credible plan to deal with their price of living […]
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🥤Brand Building Pays Off Over Time

Pepsi’s quarterly report highlights the power of branding.  The Big Idea: Brand building is a long-term investment.  Pepsi announced its quarterly results last week. The call was filled with talk about the different brands that Pepsi manages and how the investment in brand building is paying off.  What Do You Need to Know: Les Binet and Peter […]
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🗣️Begin with Your Customer!

The Big Idea: Business begins with the customer. Market Orientation is the foundation of proper marketing.  Market Orientation means putting yourself in the customer’s shoes.  You do that with research: Qualitative Quantitative Start small by talking to a few people individually.  Maybe host a few focus groups and get a conversation going.  Then you can do some […]
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