strategy Archives - Page 12 of 54 - Wakeman Consulting Group

Yo! Teach… Or, Can You Call Me, “Professor Dave?”

August 20, 2023
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Hey! I’ve probably mentioned in the past that I will be teaching Executive MBA students brand management… I can give you some details this week because I’m off to teach branding sports teams to the executive MBA students of the Kelley Direct MBA students at the Kelley School of Business. I’ll be in Milwaukee from Thursday […]

Bob Lefsetz nails Brand Management!

Bob Lefsetz writes about brand management and he nails it. The 3 key questions you need to know the answer to as a brand manager are: In Bob’s words: “Identity”. That’s your position. Who are you? What are you against? Why you? Bob shares that you can’t be very everyone, you have to be for a specific […]

What Can We Learn From “The Croissant Theory”?

There is a bakery near me, Bread Furst, that I visit sometimes. My son and his buddy love the glazed honey donuts and they’ll get pumped up at Gold’s Gym and go over for the donut every few weeks. (They show so much restraint only going every so often…I don’t know if I had that […]

Bud Light: Sales & Ad Focused Recovery. Will It Work?

Much has been made of Bud Light’s slip from number one to number two in beer sales in the United States. The dominant argument is that Bud Light is the victim of a “boycott” for becoming too woke. While the data seems to point that the opposite argument could be at play and that a lack of […]

TV Money/Antitrust/Moving the English National Opera…3 Articles I Noticed…

Hey y’all! A few articles caught my eye today and I don’t think they need a full analysis or write-up, but a few ideas and thoughts may add some value. Thanks for reading Talking Tickets! ! Subscribe for free to receive new posts and support my work. Subscribed Arts Council gives ENO £24M to help […]

Barbie is a Model for a Brand Refresh…

Have you seen the Barbie movie yet? I loved it. It cracked me up. But I remember playing with Barbies with my cousin, Jenny, when we were kids. She had all that stuff the Corvette, the Dream House, Ken, etc. Mattel has seen the success they are having with the launch of the movie and want […]

Qual Research v. Quant Research: It’s Really Both!

Andrew Tenzer writes about the growth of qual research in Marketing Week this week, making the point that qual alone isn’t going to solve everything and quant alone won’t solve everything. About a year or so ago, I wrote a piece for the ALSD about backward market research where I tried to simplify the original idea in a way […]