strategy Archives - Page 12 of 55 - Wakeman Consulting Group

What Can Proper Market Research Teach You?

August 30, 2023
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Allegiant Airlines teaches us about the power of marketing research to uncover new opportunities. This one is cool because buried in the middle of the article is the comment that they “surveyed” their customers and uncovered some of the things that they value like premium alcohol options. Why do I bring this up? I wrote […]

August 29, 2023
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Hey! I’m back from Milwaukee for the last full week of the DC summer…even though the traffic this morning wouldn’t have led me to believe it wasn’t the fall already. A few links, ideas, and other such stuff are in today’s note. The boy is on a wings trip right now… Do me an end-of-summer […]

August 21, 2023
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Hey, y’all! I’ll be in Milwaukee this week teaching my applied brand management class to my executive MBA students at the Kelley School of Business. Let me know if you are in town. How do y’all like the new newsletter format? I’m working through a backlog of stuff the last week or two of the […]

August 21, 2023
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James Andrew Miller went on one of The Ringer podcasts this week to talk about the ongoing challenges that ESPN is dealing with as viewing habits are changing. TV is less than 50% of viewing hours now. As James talked about what the strategic path forward is for ESPN, I got to thinking about “The Power Framework”, […]

August 20, 2023
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Hi! I’m officially back from my summer holiday this week as I’m off to the Midwest to teach applied brand management to the executive MBA students in the Kelley Direct Online MBA program that is a part of the Kelley School of Business at Indiana University. BTW, the #1 online MBA program in the world offered by […]

August 20, 2023
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Hey! I’ve probably mentioned in the past that I will be teaching Executive MBA students brand management… I can give you some details this week because I’m off to teach branding sports teams to the executive MBA students of the Kelley Direct MBA students at the Kelley School of Business. I’ll be in Milwaukee from Thursday […]

Bob Lefsetz nails Brand Management!

Bob Lefsetz writes about brand management and he nails it. The 3 key questions you need to know the answer to as a brand manager are: In Bob’s words: “Identity”. That’s your position. Who are you? What are you against? Why you? Bob shares that you can’t be very everyone, you have to be for a specific […]

strategy

What Can Proper Market Research Teach You?

Arts Business Model in the UK?! “Broken”…

Vivid Seats and SoFi Teach Us a Few Marketing Lessons…

ESPN’s Changing Strategic Power

Yellow Cards for not attending matches?!?… A few other thoughts…

Yo! Teach… Or, Can You Call Me, “Professor Dave?”

Bob Lefsetz nails Brand Management!

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