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strategy

Join Me and Discuss Planning For 2024!

Hey! This afternoon at 1PM Eastern, I’m going to have a “First Wednesdays with Dave” where we talk about planning for 2024.  At the start, I’m going to go through a quick series of 10 ideas to help you prep yourself for the year ahead.  Let me preview them for you: Jump on and chat […]
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Total Tickets Looks at the Global Resale Market While a South Korean Official Calls Scalping “Cancerous”!

Hey! I’m doing a “First Wednesdays with Dave on Wednesday” where we talk about planning for 2024. To the Tickets! South Korean official calls ticket scalping “cancerous”: Another example of how differently the secondary market rolls in different parts of the world.  Current South Korean law makes resale illegal at public venues, transportation hubs, and […]
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“Drop and Give Me 20…”

David C. Baker’s book, The Business of Expertise, has a really great exercise in it called “Drop and Give Me 20”.  He shared a video from Chris Do that talks about the exercise :https://www.youtube-nocookie.com/embed/xCCoQT-5mlc?rel=0&autoplay=0&showinfo=0&enablejsapi=0 One thing I find that folks struggle with is their differentiation.  In my language, “Why you?”  Consider this your value proposition, the reasons […]
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Messi and MLS Have Some Pricing Lessons!

Hey!  Teams are already selling the new season of MLS Soccer on the backs of Lionel Messi.  At what cost is the question? NY Red Bulls are offering a two game package with the caveat that you don’t get the opening game if it is against Messi.  The Columbus Crew are offering tickets against Inter Miami […]
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