strategy Archives - Page 10 of 59 - Wakeman Consulting Group

What’s the Difference Between Product Orientation and Customer Orientation?

December 18, 2023
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Hi! I often look for examples of the difference between Product Orientation and Customer Orientation. This morning, I got a note from Kevin Hillstrom about Orvis v. Nordstrom and their approach to merchandising. Kevin points out that if Orvis misses, it might take several years to return from a misfire because they are building products their customers […]

December 16, 2023
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Red Lobster lost $11M on its all you can eat shrimp promotion last quarter: Repeat after me: “It isn’t what you make it is what you keep.” Pricing is complex. I’ve given you some guidelines over the years: Missing all of these lessons seems on display in Red Lobster’s earnings announcement. Duh! Let’s look at […]

December 14, 2023
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Hey! I’ve been getting a lot of questions about the economics of the DTC business model. You love numbers. You deserve numbers. I’m using a team from MLB, but understand that the calculation of numbers works in every situation and if you don’t know your numbers…you are failing your business. I’ll use Minnesota and the […]

December 14, 2023
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Hi! Share Talking Tickets! You know me: I’m always looking for an opportunity. I was excited to do a little research for my upcoming secondary market conversation and talk about things ticket brokers love to see when a show goes on-sale when I found this interview with Zac Leigh of Tixel. What drew me in were […]

December 11, 2023
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Thank you for being here again! Is this the last full week you are working this year? Let me know in the comments. Or, let me know what your plans are for the last two weeks of the year. 70%+ of American marketers don’t have any formal training: This topic deserves its very own newsletter. […]

December 7, 2023
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Hi! I had a nice first Wednesday session yesterday on the idea of planning for 2024. We are going to hold the first Wednesday of 2024 on Wednesday, January 3rd, 2024 at 1PM Eastern. The topic in January: Getting a strong start to the new year. In that vein, I want to talk about how you […]

December 6, 2023
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Hey! This afternoon at 1PM Eastern, I’m going to have a “First Wednesdays with Dave” where we talk about planning for 2024. At the start, I’m going to go through a quick series of 10 ideas to help you prep yourself for the year ahead. Let me preview them for you: Jump on and chat […]

strategy

What’s the Difference Between Product Orientation and Customer Orientation?

Red Lobster’s “Ultimate Endless Shrimp” Loses Red Lobster $11M!

Do the Numbers for the DTC Streaming Models Make Sense?

Resale as a Service?!

Discounts Destroy a Lot of Value! 11%+ of Your Profits.

Are you in the 80% of people underpricing their products and services?

Join Me and Discuss Planning For 2024!

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