strategy Archives - Page 10 of 55 - Wakeman Consulting Group

Is the Art/Team More Important Than the Paying Customer?

October 3, 2023
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Hi! Tomorrow night, Matt Wolff from Ticket Time Machine is hosting a Happy Hour in DC at the Rocket Bar from 5-7. I’ll be there for a few minutes so swing by if you are in the area. My blog was just named one of the top 50 “business growth” blogs in the world by […]

September 28, 2023
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Hi- I’m back from NYC where I had to juggle some things. It was more of a personal trip than a professional trip. So, everything had to be focused on the personal aspect. I did have one of my favorite things before I left: The sandwich of champions when my office was on West 45th […]

September 20, 2023
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Hey! A few links to stuff I’ve found thought-provoking. Don’t miss tomorrow’s webinar on pricing strategies. While focused a bit on SMEs, solo consultants, and freelancers, there are things that are useful for all areas. To the Tickets! Bands aren’t coming over from overseas to the US due to the costs: The breakdown of costs is interesting […]

September 15, 2023
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Ken Davenport posted an interesting carousel on his Instagram feed recently that just caught my eye. Why? Ken asked his audience, “What Would Make You Buy In Advance?” Great question. Do you remember my rules of market research? I’d be curious about Ken’s hypothesis for his question. In my research, people wait for any number of […]

September 15, 2023
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Did you know that the big break that launched ABBA to superstardom was winning Eurovision in 1974 with the song, “Waterloo”? I bring up the year 1974 because the band’s business has been going strong for over 50 years and the latest effort of brand management for the band, ABBA Voyage, sells about 99% of its tickets each […]

September 15, 2023
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Let me ask you a question about pricing this morning: What is the biggest fear you have when quoting a price for your product or service? Is it one of these bangers like: The price is too high!___ only charges ___!Everyone else charges by the hour! Maybe, just maybe, it is something even worse.What could be worse?When […]

September 14, 2023
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Do you price poorly? It is okay…most people do. So I put together a FREE webinar called “Stop Underpricing: Myth Busting Shitty Pricing Strategies That Cost Solo Consultants/Freelancers/SMEs Money!” on Wednesday, September 20th at 1230 PM Eastern. In the webinar, I’m going to countdown the 7 top myths or bad strategies that are costing you […]

strategy

Is the Art/Team More Important Than the Paying Customer?

The Federal Government’s Antitrust Against Amazon Could Be a Blueprint for Action Against Live Nation…

US Tour Costs Are Making Bands Stay Home!

Would You Buy Early?! Then Why Should Your Ticket Buyers?

What Can We Learn From the Success of ‘ABBA Voyage’?

What Stops You From Charging the Right Price?

7 Pricing Myths That Rob Consultants and Freelancers of Profits!

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