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10 Things That Will Make Your Marketing Meaningful!

September 3, 2016
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One of the big issues for a lot of marketing and sales professionals is the proliferation of buzz words and meaningless jargon that penetrates the part of a business that is essential to making sure your business creates a market for its products and services. In my never-ending quest to help demystify the marketing process […]

Do You Really Know Your Buyers?

One thing about our modern advertising/marketing/sales environment is that BIG DATA has encouraged us to believe that people can be broken down into simple desires, needs, and trigger points. And, how this plays out in the way we talk with our buyers is we often talk at them like idiots. Instead of talking with our […]

3 Questions To Ask To Make Sure Your Business Has The Right Model

One thing that is certain is that if your business doesn’t have the right business model to support itself, your business won’t go very far or anywhere. And, that is why getting your business model correct is so important. One of the biggest factors in the success or failure of any business’s ability to generate […]