selling Archives - Wakeman Consulting Group

3 ideas that can change the way you sell…

If you are selling based on price alone, you’ve already lost. Sell based on impact or value, understanding that value means different things to different people. Keep in mind there is no one size fits all selling approach. Which in practical terms means that cold calling isn’t dead; social selling isn’t the only way; or […]

Can Theatre Really Work With The Secondary Market?

Before this year’s INTIX conference, INTIX posted a prediction piece about some of the trends and issues that would be facing the ticketing industry in the coming year. Several of the trends deserve attention, but one that popped up in a manner that hasn’t typically shown up in this way was: the secondary market. […]

What Am I Looking Forward To At Ticketing Professionals Conference 2018?

I’m off to Birmingham, UK tomorrow for the 3rd Ticketing Professionals Conference in Birmingham, UK. Last year I had the chance to give the closing keynote on the future of live entertainment, but this year I am going to lead a few panels and discussions, which gives me a lot more flexibility in what […]

February 22, 2018
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One idea that I jump back to from time to time is my need to do a better job of identifying and targeting the best potential buyers for my business. In talking with a lot of colleagues at a lot of different kinds of businesses, I know that this is a pretty common piece […]

February 7, 2018
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One of the most popular buzzwords going is “content marketing.” It is right up there with “social selling” under terms that if we aren’t careful can become utterly meaningless. Having now sat on a number of calls over the last few weeks where people talk about my ability to use content to drive sales […]

February 5, 2018
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One of the big challenges in marketing and sales, no matter what the sales environment is standing out in a crowded market. With businesses being easier to start, having a strong value proposition is more important than ever. Yet, far too many organizations don’t do a good job of explaining their unique value proposition […]

January 31, 2018
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This may or may not be my last post directly about what happened in Baltimore at INTIX, but it isn’t really an INTIX post at all, but one that is more directly directed at the world of tickets as a whole and how the industry can have better conversations about tickets, selling and marketing […]

selling

3 ideas that can change the way you sell…

Can Theatre Really Work With The Secondary Market?

What Am I Looking Forward To At Ticketing Professionals Conference 2018?

Are You Targeting Your Ideal Buyers?

Are You One Of The Many? Or Are You One Of One?

The conversations we should be having in tickets, sports, and entertainment business

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