secondary market Archives - Page 2 of 4 - Wakeman Consulting Group

I’m doing a research project and I need your help…

So I’m doing a quick survey as part of a project I am working on…and it focuses on how the primary market works with the secondary market; how the secondary market adds value currently, and how the primary market thinks the secondary market can add value in the future. I’d love your thoughts if […]

Taylor Swift’s Ticket Sale Slump Highlights A Number Of Industry Challenges

The efforts to spin Taylor Swift’s Verified Fan sales has been spun a number of different ways, but yesterday’s effort to boost sales by offering seats with “no fees” attached highlighted a number of issues with the program that should draw a lot of attention from artists, their management, and anyone that touches the entertainment […]

Can Theatre Really Work With The Secondary Market?

Before this year’s INTIX conference, INTIX posted a prediction piece about some of the trends and issues that would be facing the ticketing industry in the coming year. Several of the trends deserve attention, but one that popped up in a manner that hasn’t typically shown up in this way was: the secondary market. […]

Budweiser’s New Sponsorship Model Will Definitely Force Change On Sports Business…

In a few places over the last few weeks, we have seen articles come up that discuss the way that Budweiser’s change of the structure of their partnership deals will force change on sports business. If you look at the history of sports business, no matter what area of the business a deal covers, […]

Did we really learn anything new from the Ticketmaster article in The NY Times?

In the world of tickets, a lot of stuff has been floating around the last few days. Everyone has a take one way or the other, but the question I think we have to ask is “what did we really learn from the piece that ran in The New York Times on Sunday?” Here […]

What Am I Looking Forward To At Ticketing Professionals Conference 2018?

I’m off to Birmingham, UK tomorrow for the 3rd Ticketing Professionals Conference in Birmingham, UK. Last year I had the chance to give the closing keynote on the future of live entertainment, but this year I am going to lead a few panels and discussions, which gives me a lot more flexibility in what […]

Embrace “The And” #1: The Ticket Resale Market…

Earlier I wrote about wanting to embrace “the and” as a tool to overcome procrastination and to push through when you get stuck. What I am going to do is take some topics that are either on my mind or that are popping up in the popular business culture and embrace “the and” to […]