sales Archives - Page 9 of 24 - Wakeman Consulting Group

Are You One Of The Many? Or Are You One Of One?

February 5, 2018
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One of the big challenges in marketing and sales, no matter what the sales environment is standing out in a crowded market. With businesses being easier to start, having a strong value proposition is more important than ever. Yet, far too many organizations don’t do a good job of explaining their unique value proposition […]

February 3, 2018
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I had a conversation yesterday about the state of modern selling and the person I spoke with was bemoaning the crazy number of buzz words that stand in for actual real content or ideas. In that vein, I wanted to put down a few ideas that will really help you excel in modern selling. […]

February 1, 2018
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I wrote about some of the conversations that sports and entertainment professionals should be having last night. In reflecting on that piece, I got to thinking about how we often put our organizations on auto-pilot and do things the way that they have always been done. Which got me onto the idea of presentations […]

January 30, 2018
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After spending a lot of time around the trade shows over the last few weeks, I’ve come to the conclusion that a lot of organizations are doing B2B selling poorly. Not from lack of effort, but from the misguided idea that you need to sell in some entirely different way to B2B buyers. Which […]

January 28, 2018
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You can learn a lot of stuff working the Exhibition Hall of a large trade show and conference. That’s why hanging out with Booking Protect last week was pretty eye opening and helped remind me of some very valuable sales and marketing ideas. Here are a few of them: Selling is about creating value: If […]

January 24, 2018
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On the second day of INTIX… Here are a few quick lessons on the second day of INTIX. Focusing my attention on talking to “Red Dot” attendees has opened up some really interesting conversations and been really valuable in making sure that I learn about a lot of different scenarios at play in tickets. The […]

January 22, 2018
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A big question to consider in maximizing your revenue and the opportunities you create comes from a simple question: “Who are you listening to?” For many executives, getting the straight feedback from their people is difficult. If you are serving a CEO, you might feel uncomfortable sharing a challenging situation. If you are the […]

sales

Are You One Of The Many? Or Are You One Of One?

Tools of the Modern Salesperson

Is Your Sales & Marketing Process On Auto-Pilot Or Worse?

Let’s Take a Quick Whack At Your B2B Selling

5 Sales Lesson From The Exhibition Hall At INTIX

5 Lesson From Day 2 Of INTIX

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