sales Archives - Page 9 of 24 - Wakeman Consulting Group

The Death of the Chief Marketing Officer (CMO) is Overstated…

February 8, 2018
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ThThere have been a number of articles about the downfall of the Chief Marketing Officer and how the role is one of the most unstable in business today. It has become almost a fate accompli that the CMO is going to be someone that is not going to last long, won’t have any influence, […]

February 6, 2018
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It is pretty simple, to maximize your revenue and your business, you need to do two things exceptionally well: You need to create profitable opportunities. You need to capture the opportunities you create. All too often, we can become tied up by extraneous concepts or thoughts that distract us from our mission. But the […]

February 5, 2018
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One of the big challenges in marketing and sales, no matter what the sales environment is standing out in a crowded market. With businesses being easier to start, having a strong value proposition is more important than ever. Yet, far too many organizations don’t do a good job of explaining their unique value proposition […]

February 3, 2018
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I had a conversation yesterday about the state of modern selling and the person I spoke with was bemoaning the crazy number of buzz words that stand in for actual real content or ideas. In that vein, I wanted to put down a few ideas that will really help you excel in modern selling. […]

February 1, 2018
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I wrote about some of the conversations that sports and entertainment professionals should be having last night. In reflecting on that piece, I got to thinking about how we often put our organizations on auto-pilot and do things the way that they have always been done. Which got me onto the idea of presentations […]

January 30, 2018
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After spending a lot of time around the trade shows over the last few weeks, I’ve come to the conclusion that a lot of organizations are doing B2B selling poorly. Not from lack of effort, but from the misguided idea that you need to sell in some entirely different way to B2B buyers. Which […]

January 28, 2018
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You can learn a lot of stuff working the Exhibition Hall of a large trade show and conference. That’s why hanging out with Booking Protect last week was pretty eye opening and helped remind me of some very valuable sales and marketing ideas. Here are a few of them: Selling is about creating value: If […]

sales

The Death of the Chief Marketing Officer (CMO) is Overstated…

The 2 Key Ideas That Drive Revenue Generation

Are You One Of The Many? Or Are You One Of One?

Tools of the Modern Salesperson

Is Your Sales & Marketing Process On Auto-Pilot Or Worse?

Let’s Take a Quick Whack At Your B2B Selling

5 Sales Lesson From The Exhibition Hall At INTIX

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