sales Archives - Page 2 of 24 - Wakeman Consulting Group

10 Ways I Improve My Client’s Businesses

I’ve been doing some planning and thinking about outcomes so that I can create some new experiences for folks to work with. That brought me around to an exercise where I wrote down ways that I help my partners improve their businesses. These 10 ways are all focused on producing more business for you.

5 Reasons Your Sales Team Always Wants to Discount

This week, WARC published my latest thinking on pricing power. This filled my inbox with a few questions about why sales teams always want to discount. I put down a few ideas that might be helpful. Incentives: One big reason your sales team wants to discount is incentives. Does the sales team get rewarded on […]

The Doom Loop of Discounting!

I’ve been working to codify some of the ideas and explanations I have lately. Why? I like to use multiple medias to teach ideas. A week or so ago, someone asked me about Tesla’s manipulation of their prices. Okay, discounting in pursuit of demand generation. Here are a few facts about pricing: Okay…here’s the explanation […]

7 Ways To Grow Your Profits!

I’ve been doing some thinking lately about my business and my expertise in strategy. The question that guides me: “What does success look like?” In thinking through strategy, the outcome of a successful strategy is generating more profit. How do you go about that? There is more than one way. I’ve put together 7 to […]

March 22, 2023
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I chatted with Drew McManus from UpStage CRM a few weeks back as I was about to fly to Ft Lauderdale for the Protect Ticket Rights event. We talked about all things arts/culture and the challenge of relevance. A few of the things that stuck with me as I went back through the recording and […]

12 Ideas I’ve Been Thinking On…

Hey! As I go through the archives of the newsletter: I see that there are a couple of core themes that have been with us over time: I bring this up since I’m always focused on creating value and focusing on improvement. This week, I wrote down 12 new ideas for articles/posts/courses and I’m going […]

February 23, 2023
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I saw the announcement of Live Nation’s support for a “Fair Ticketing Act” this evening. The first mention I heard of it was in Bob Lefsetz’s newsletter with his analysis which he mentions even makes him sound like he is supporting the man. But Bob clarifies that he is actually pro-artist. Bob’s analysis got my […]

sales

10 Ways I Improve My Client’s Businesses

5 Reasons Your Sales Team Always Wants to Discount

The Doom Loop of Discounting!

7 Ways To Grow Your Profits!

“Are You Relevant?” That’s the First Question for the Arts/Sports/Entertainment Businesses?

12 Ideas I’ve Been Thinking On…

A few thoughts on the “Fair Ticketing Act”

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