sales Archives - Page 2 of 24 - Wakeman Consulting Group

Premium Tickets: Perception + Utility = Opportunity

Hi! If you dig the newsletter, like it, share it. It helps my organic growth numbers. Share Talking Tickets! I’m doing a webinar with AudienceView about the basics of brand management for ticket sellers. June 1, 2023, at 1 PM Eastern! FREE!!! This is free and we are going to hit on: Join the ‘Talking Tickets’ Slack […]

Happy Birthday to ‘The Business of Fun’ podcast. It turns 5!

Hi folks! Do you like the graphics? Let me know. You wanted more pictures. I’m looking at doing some seasons in the podcast covering specific topics. Would that be interesting to y’all? What or whom would you like to hear from? Planning out my summer trips right now, but here are a few stops along […]

10 Ways I Improve My Client’s Businesses

I’ve been doing some planning and thinking about outcomes so that I can create some new experiences for folks to work with. That brought me around to an exercise where I wrote down ways that I help my partners improve their businesses. These 10 ways are all focused on producing more business for you.

5 Reasons Your Sales Team Always Wants to Discount

This week, WARC published my latest thinking on pricing power. This filled my inbox with a few questions about why sales teams always want to discount. I put down a few ideas that might be helpful. Incentives: One big reason your sales team wants to discount is incentives. Does the sales team get rewarded on […]

The Doom Loop of Discounting!

I’ve been working to codify some of the ideas and explanations I have lately. Why? I like to use multiple medias to teach ideas. A week or so ago, someone asked me about Tesla’s manipulation of their prices. Okay, discounting in pursuit of demand generation. Here are a few facts about pricing: Okay…here’s the explanation […]

7 Ways To Grow Your Profits!

I’ve been doing some thinking lately about my business and my expertise in strategy. The question that guides me: “What does success look like?” In thinking through strategy, the outcome of a successful strategy is generating more profit. How do you go about that? There is more than one way. I’ve put together 7 to […]

March 22, 2023
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I chatted with Drew McManus from UpStage CRM a few weeks back as I was about to fly to Ft Lauderdale for the Protect Ticket Rights event. We talked about all things arts/culture and the challenge of relevance. A few of the things that stuck with me as I went back through the recording and […]