pricing Archives - Page 5 of 15 - Wakeman Consulting Group

What do you need to know about “price framing”?

Hi! I read this piece in the NY Times today about comparison shopping for college students. That made me think about price framing and how people don’t use it nearly enough. So this morning, I wanted to lay out some of the things y’all need to know to effectively use price framing in your business. Let’s […]

5 Reasons Your Sales Team Always Wants to Discount

This week, WARC published my latest thinking on pricing power. This filled my inbox with a few questions about why sales teams always want to discount. I put down a few ideas that might be helpful. Incentives: One big reason your sales team wants to discount is incentives. Does the sales team get rewarded on […]

7 Ways To Grow Your Profits!

I’ve been doing some thinking lately about my business and my expertise in strategy. The question that guides me: “What does success look like?” In thinking through strategy, the outcome of a successful strategy is generating more profit. How do you go about that? There is more than one way. I’ve put together 7 to […]

NASCAR’S Loyalty Program: Behavior Matters Most!

Hello! I’ve begun the long delayed updates to my shop this week with the launch of a new service called: “Pick My Brain” with Dave: Book in with me TODAY! To the Tickets! I. The Guardian looks at the business of concerts: This is comprehensive. The Big Idea: You have to do long/short. There are lots of […]

Competition in Tickets Will Lead to Innovation!

Hi! I’m back from Hollywood, FL where I got to take Eric Fuller and his daughter to one of my favorite restaurants and the most famous bar in Ft Lauderdale. Eric said he didn’t realize that Ft Lauderdale was as big of a city as it is. There we are. To the Tickets! I. Notes […]

February 28, 2023
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I’ve been doing some research on pricing lately because pricing is on everyone’s mind with inflation, economic uncertainty, and cost of living challenges. In business, pricing seems to be one of the most vexing issues that people deal with and too many marketers run straight away from the pricing decision. For that matter, too many […]

February 23, 2023
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I saw the announcement of Live Nation’s support for a “Fair Ticketing Act” this evening. The first mention I heard of it was in Bob Lefsetz’s newsletter with his analysis which he mentions even makes him sound like he is supporting the man. But Bob clarifies that he is actually pro-artist. Bob’s analysis got my […]

pricing

What do you need to know about “price framing”?

5 Reasons Your Sales Team Always Wants to Discount

7 Ways To Grow Your Profits!

NASCAR’S Loyalty Program: Behavior Matters Most!

Competition in Tickets Will Lead to Innovation!

6 quick ideas on setting a better price…

A few thoughts on the “Fair Ticketing Act”

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