marketing Archives - Page 80 of 81 - Wakeman Consulting Group

Stop! Take A Few Minutes To Listen To My Podcast Appearance On “Through The Noise”

Hey! My podcast appearance on “Through The Noise” goes live today! If you have a few minutes, check it out. We talk non-profits and how to run them more like a business, especially when it comes to strategy and marketing. The idea of non profits being more effective and efficient is something I take quite […]

January 13, 2016
YDESIGN
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You may or may not have heard the term “shooting fish in a barrel.” If you have, great! If you haven’t, the simple thing is that you want to make your marketing as targeted and focused as possible. In the context of delivering on your revenue ambitions, you need to make sure you have a […]

December 2, 2015
wakemanconsulting
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Yesterday we discussed the 3 essential questions you need to ask and answer to begin setting your strategy for the New Year. The first question was pretty simple: What tangible value does our company produce or want to produce? The challenge for most organizations in answering this question comes in the way that they have been […]

December 1, 2015
wakemanconsulting
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In kicking off a discussion of transforming and planning your 2016 strategic plan, we need to begin at the most basic foundation of our revenue generation model: strategy. In many organizations, strategy can take the form of a complex document, filled with aspirational models, activities, and ideas with little basis in reality and little hope […]

November 13, 2015
wakemanconsulting
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Pricing is one of the most problematic issues for companies. Why? Because we all struggle with the idea that we want to maximize our profit, but we don’t want to charge too much compared to the rest of the market. Unfortunately, when you think like that, you sell yourself short. In too many instances, we […]

October 27, 2015
wakemanconsulting
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At the end of the day, value and your value proposition comes down to money! If you aren’t helping your clients save it or make it, you are going to have a harder time making the sales that you need to keep your business afloat. In too many cases, we find ourselves trying to keep […]

October 26, 2015
wakemanconsulting
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No matter if you are in marketing, sales, or an executive role that is responsible for both, it is always important to remember that the thing that drives results more quickly than anything else is providing your clients and prospects with an overwhelming value proposition. One of the challenges that is too often the downfall […]

marketing

Stop! Take A Few Minutes To Listen To My Podcast Appearance On “Through The Noise”

Stop! Don’t Try To Reach Everyone!

Stop! You aren’t a bunch of features! You create real VALUE!

3 Basic Questions Are The Foundation Of Your Strategy!

Price for value!

3 Great Questions To Help You Identify Your Value

How To Identify Value In A Way That Drives Sales

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