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Back to Basics #3: We are all in the marketing business

The picture above encapsulates everything you need to ask about your marketing before you begin…that way you have a handy guide to take action on my next proclamation, which is: WE ARE ALL IN THE MARKETING BUSINESS!!!! That has to be tough for a lot of you to swallow, but it is true. As our […]

April 11, 2016
YDESIGN
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Any great movie has a protagonist and an antagonist. Think conflict like: Superman and Batman! Or The Rebel Alliance versus The Galactic Empire! Now, what does any of this have to do with your business? Basically everything… Why? Because you have to know who you are attacking. In business, it is all too common for […]

Do You Know Your Market?

What Revenue Growth Really Means To You?

Everyone wants to grow their business…everyone. And, when that happens, the term that gets thrown around more and more is revenue growth, even if there isn’t anything attached to it. But revenue growth is actually more than just a fancy way of saying that we are going to make some more money, it is an […]

Do you understand what picking means?

It isn’t unusual to see any number of companies that are all over the place because they haven’t really picked a path for their organization…and instead they are falling for that fallacy that you can end up being all things to everyone. The challenge is that by choosing one thing, you are making a decision […]

Wait!? Marketing Works!

Comics work because they tell some sort of universal truth. Marketing works because it tells us a story. Marketing works because it helps reinforce a worldview. Marketing works because it helps us know that we aren’t alone in the world. Marketing works because it refines our understanding of what it means to be a consumer. […]

Is Your Marketing Resonating

Do you often feel like your marketing and messaging is nothing more than “blah, blah, blah?” That’s probably something we all deal with at some point. The fact is that as we are more and more inundated with marketing messages, it becomes more and more important for you to cut out the “blah, blah, blah” […]