marketing Archives - Page 8 of 81 - Wakeman Consulting Group

Is Traditional Market Research Dead?

August 28, 2023
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Hey! An interesting article today in The Wall Street Journal (gift link) talks about how large businesses use crowdfunding to gauge demand before they launch a product. That brought the question to mind: is traditional market research dead? I just got through teaching a class on brand strategy to the Executive MBA students at the Kelley School […]

August 25, 2023
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Hey! I’m back on the clock after a two-month holiday that took me all over the east coast of the US…or mostly Miami and Palm Beach. So, I’m going through some stuff I’d been holding onto. I’m in Milwaukee for my Brand Management class to the second-year MBA students at the Kelley School of Business. […]

August 21, 2023
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Hey, y’all! I’ll be in Milwaukee this week teaching my applied brand management class to my executive MBA students at the Kelley School of Business. Let me know if you are in town. How do y’all like the new newsletter format? I’m working through a backlog of stuff the last week or two of the […]

August 21, 2023
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James Andrew Miller went on one of The Ringer podcasts this week to talk about the ongoing challenges that ESPN is dealing with as viewing habits are changing. TV is less than 50% of viewing hours now. As James talked about what the strategic path forward is for ESPN, I got to thinking about “The Power Framework”, […]

August 20, 2023
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Hi! I’m officially back from my summer holiday this week as I’m off to the Midwest to teach applied brand management to the executive MBA students in the Kelley Direct Online MBA program that is a part of the Kelley School of Business at Indiana University. BTW, the #1 online MBA program in the world offered by […]

August 20, 2023
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Hey! I’ve probably mentioned in the past that I will be teaching Executive MBA students brand management… I can give you some details this week because I’m off to teach branding sports teams to the executive MBA students of the Kelley Direct MBA students at the Kelley School of Business. I’ll be in Milwaukee from Thursday […]

What Can We Learn From “The Croissant Theory”?

There is a bakery near me, Bread Furst, that I visit sometimes. My son and his buddy love the glazed honey donuts and they’ll get pumped up at Gold’s Gym and go over for the donut every few weeks. (They show so much restraint only going every so often…I don’t know if I had that […]

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Is Traditional Market Research Dead?

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Yo! Teach… Or, Can You Call Me, “Professor Dave?”

What Can We Learn From “The Croissant Theory”?

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