marketing Archives - Page 75 of 81 - Wakeman Consulting Group

Even Great Brands Come To The End Of The Line:

One of the truest things in life is that all good things must come to an end. The same is true for brands, even the best ones. And, that is okay. The challenge for many organizations comes in the fact that they don’t understand from the outset how to effectively think about and manage the […]

Leading with brand consistency

Let’s be clear, any marketing or branding effort that you take is going to succeed or fail based on your willingness and ability to really, seriously deliver your message and your value consistently. That’s pretty much the key. You can have a terrible market message, but if you deliver it consistently, you have a likelihood […]

Have You Answered These 3 Essential Strategic Questions?

When you are building an organizational strategy, you are going to be confronted with a lot of questions, challenges, and obstacles. If you aren’t careful, these things can derail your strategic planning and ultimately your strategy. Over the years, I have become quite attached to 3 essential questions that I have used over and over […]

10 Things You Need To Think About Before You Set Your Company’s Strategy

There are so many things that can come into play when you are focusing on building a strategy for your organization. Which can make it really tough for you to be clear about if you are doing your strategic planning right or not. To help give you a framework to think around, here are 10 […]

A great brand has focus

We have all been in a position where we have been distracted and unfocused in what we are trying to do or what we hope to accomplish. What happens when this occurs is that we really have a difficult time figuring out where we want to put our attention or accomplish. The same can happen […]

What is a brand?

A lot of times we hear the term “brand” thrown around with little to no context attached to it. That usually means that it gets lost in a shuffle of words rendered meaningless because of their improper use like advertising and marketing. But at the core of what a brand is lies one simple idea: […]