marketing Archives - Page 74 of 81 - Wakeman Consulting Group

Have You Created A Path Forward For Your Clients?

In most sales situations, you aren’t going to jump from zero to a million in one sale. It happens but it doesn’t happen very regularly. I guess that depends on what you are selling, but I digress. What this really means is that you need to have an understanding of the customer path you want […]

Rule #1: Discounts Are Bad, Okay?

One of the first things that marketers jump to when faced with a sales challenge is discounts! Stop! STOP! STOP! Discounts are one of the great brand destroyers and a crutch that has led to the destruction of the retail market as we know it. Think about this, you create a product or service and set […]

Is Your Advertising Helping You?:

One of the big ideas that a lot of poor marketers jump to is that advertising has to play a big role in your marketing efforts. Or, that they are going to win over an entire audience with their advertising efforts. The dirty secret in advertising and marketing is that the only person that is […]

Do you know the difference between advertising and marketing?

For dramatic effect I put the Hatfields and McCoys picture up there for you…because if you are going to understand the difference between marketing and advertising, you need to have an understanding of differences. In many cases, it has become acceptable for people to reference marketing and advertising in the same breath. Like they are […]

Do You Have The Right Mix For Your Marketing?

One of the keys to your marketing and branding success is getting the right mix of ingredients into your plan. As the picture above shows, think about it like making a cake or baking muffins. The simple and only real rule that you need to remember is that there is no preset mix that will […]

10 Keys To Marketing Success

Marketing is an idea and a concept that is constant conversation on the Internet. And, just because there is so much discussion about it, that doesn’t mean that marketing is always done very well. In fact, with so many self-proclaimed “gurus” and “ninjas” populating the marketing conversation, it is surprising how much poor marketing occurs. […]

Even Great Brands Come To The End Of The Line:

One of the truest things in life is that all good things must come to an end. The same is true for brands, even the best ones. And, that is okay. The challenge for many organizations comes in the fact that they don’t understand from the outset how to effectively think about and manage the […]