marketing Archives - Page 73 of 81 - Wakeman Consulting Group

Marketing is about creating an emotional reaction

September 9, 2016
wakemanconsulting
No Comments

Do you want to know how you can waste a lot of money really quickly? You can spend a lot of money on branding, marketing, and advertising that doesn’t create an emotional reaction in your target audience. You might think that is the kind of thing that never happens, but you would be wrong. Your […]

September 8, 2016
wakemanconsulting
No Comments

The number one goal of any marketing plan or marketing activity is to influence a buyer’s mindset or decision making process. As I write this in early September 2016, a lot of this is playing out on American TV with the different TV ads and talking heads promoting one presidential candidate or another. But in […]

September 6, 2016
wakemanconsulting
No Comments

I think I wrote about buyer personas in the introduction to this section on marketing… I’m an idiot. Why? Because really if I say the term buyer persona, then you think some sort of marketing trick. Instead of persona, you need to think about the type of buyer you want to reach. You know, the […]

September 4, 2016
wakemanconsulting
No Comments

One of my favorite parts of Tim Ferriss’s book The Four Hour Workweek is when Tim talks about knowing your customer. The bare minimum that any company or business should achieve before they even start throwing around the idea of marketing anything is: Who is our customer? What is important to them? What is valuable to them? […]

September 3, 2016
wakemanconsulting
No Comments

One of the big issues for a lot of marketing and sales professionals is the proliferation of buzz words and meaningless jargon that penetrates the part of a business that is essential to making sure your business creates a market for its products and services. In my never-ending quest to help demystify the marketing process […]

August 26, 2016
wakemanconsulting
Comments: 8

If we are all lucky enough, we have customers. The problem comes when we have customers that we haven’t really ever qualified or decided that we want to do business with. When we first get started, we take any business we can get. That’s just a fact. But the thing about it is that you […]

A Path To Higher and More Value

One key to continual growth in your business is that you need a ladder of value for you to move your prospects and clients along. This is important because it is not likely that you are going to convert someone from an unknown to a huge client in one step, there are likely to be […]

marketing

Marketing is about creating an emotional reaction

Influence? Really?

Everything revolves around your buyer

Before You Spend A Single Dollar: Know Your Customer!

10 Things That Will Make Your Marketing Meaningful!

Do You Really Know Your Customer?

A Path To Higher and More Value

…