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10 Things That Will Make Your Marketing Meaningful!

September 3, 2016
wakemanconsulting
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One of the big issues for a lot of marketing and sales professionals is the proliferation of buzz words and meaningless jargon that penetrates the part of a business that is essential to making sure your business creates a market for its products and services. In my never-ending quest to help demystify the marketing process […]

August 26, 2016
wakemanconsulting
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If we are all lucky enough, we have customers. The problem comes when we have customers that we haven’t really ever qualified or decided that we want to do business with. When we first get started, we take any business we can get. That’s just a fact. But the thing about it is that you […]

A Path To Higher and More Value

One key to continual growth in your business is that you need a ladder of value for you to move your prospects and clients along. This is important because it is not likely that you are going to convert someone from an unknown to a huge client in one step, there are likely to be […]

Have You Created A Path Forward For Your Clients?

In most sales situations, you aren’t going to jump from zero to a million in one sale. It happens but it doesn’t happen very regularly. I guess that depends on what you are selling, but I digress. What this really means is that you need to have an understanding of the customer path you want […]

Rule #1: Discounts Are Bad, Okay?

One of the first things that marketers jump to when faced with a sales challenge is discounts! Stop! STOP! STOP! Discounts are one of the great brand destroyers and a crutch that has led to the destruction of the retail market as we know it. Think about this, you create a product or service and set […]

Is Your Advertising Helping You?:

One of the big ideas that a lot of poor marketers jump to is that advertising has to play a big role in your marketing efforts. Or, that they are going to win over an entire audience with their advertising efforts. The dirty secret in advertising and marketing is that the only person that is […]

Do you know the difference between advertising and marketing?

For dramatic effect I put the Hatfields and McCoys picture up there for you…because if you are going to understand the difference between marketing and advertising, you need to have an understanding of differences. In many cases, it has become acceptable for people to reference marketing and advertising in the same breath. Like they are […]