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marketing

“Drop and Give Me 20…”

David C. Baker’s book, The Business of Expertise, has a really great exercise in it called “Drop and Give Me 20”.  He shared a video from Chris Do that talks about the exercise :https://www.youtube-nocookie.com/embed/xCCoQT-5mlc?rel=0&autoplay=0&showinfo=0&enablejsapi=0 One thing I find that folks struggle with is their differentiation.  In my language, “Why you?”  Consider this your value proposition, the reasons […]
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2 Pieces I Shared Recently…Brand Resources and Black Friday (On Cyber Monday)

Happy Thanksgiving in America… So I’m sharing two timely things with you today that I wrote in other locations: On Strategy Showcase Talks to Mark Ritson About American Marketers… Today, Fergus O’Carroll has Mark Ritson on to talk about his column on American marketing effectiveness. I wrote a piece when Mark first made his comments with my thoughts on […]
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EV Manufacturers Cut Prices…

Hi! I put together a list of the key ideas that drive a lot of my thinking on my website this morning.  One of those ideas, “Pricing Power”.  Electric vehicles are running into the challenge of maintaining pricing power right now.  The challenges in maintaining pricing power right now: Does a discount help solve this? Short answer: no.  Longer […]
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