marketing Archives - Page 7 of 81 - Wakeman Consulting Group

The Federal Government’s Antitrust Against Amazon Could Be a Blueprint for Action Against Live Nation…

September 28, 2023
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Hi- I’m back from NYC where I had to juggle some things. It was more of a personal trip than a professional trip. So, everything had to be focused on the personal aspect. I did have one of my favorite things before I left: The sandwich of champions when my office was on West 45th […]

September 20, 2023
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Hey! A few links to stuff I’ve found thought-provoking. Don’t miss tomorrow’s webinar on pricing strategies. While focused a bit on SMEs, solo consultants, and freelancers, there are things that are useful for all areas. To the Tickets! Bands aren’t coming over from overseas to the US due to the costs: The breakdown of costs is interesting […]

September 15, 2023
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Did you know that the big break that launched ABBA to superstardom was winning Eurovision in 1974 with the song, “Waterloo”? I bring up the year 1974 because the band’s business has been going strong for over 50 years and the latest effort of brand management for the band, ABBA Voyage, sells about 99% of its tickets each […]

September 15, 2023
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Let me ask you a question about pricing this morning: What is the biggest fear you have when quoting a price for your product or service? Is it one of these bangers like: The price is too high!___ only charges ___!Everyone else charges by the hour! Maybe, just maybe, it is something even worse.What could be worse?When […]

September 14, 2023
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Do you price poorly? It is okay…most people do. So I put together a FREE webinar called “Stop Underpricing: Myth Busting Shitty Pricing Strategies That Cost Solo Consultants/Freelancers/SMEs Money!” on Wednesday, September 20th at 1230 PM Eastern. In the webinar, I’m going to countdown the 7 top myths or bad strategies that are costing you […]

September 13, 2023
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Hi! A friend of ‘The Business of Fun’ podcast, Dave Harland, had an interesting post on LinkedIn this morning. In it, Dave said, “…to automatically charge twice what your competitors are charging.” Dave’s posts all contain humor as a tool teach…see yesterday’s post about lessons I learned teaching my MBA students. But what got my attention was […]

September 12, 2023
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What does it take to be a good teacher? That was the question I kept asking myself while preparing my brand management class for the Executive MBA students at the Kelley School of Business who take their courses through the Kelley Direct Program. After spending a few days in Milwaukee, I learned a lot about […]

marketing

The Federal Government’s Antitrust Against Amazon Could Be a Blueprint for Action Against Live Nation…

US Tour Costs Are Making Bands Stay Home!

What Can We Learn From the Success of ‘ABBA Voyage’?

What Stops You From Charging the Right Price?

7 Pricing Myths That Rob Consultants and Freelancers of Profits!

Are You Underpricing? Plus, Meet Me in NYC for a Day!

4 Lessons That Teaching At the Kelley On Location Event Gave Me…

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