marketing Archives - Page 7 of 81 - Wakeman Consulting Group

What Stops You From Charging the Right Price?

September 15, 2023
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Let me ask you a question about pricing this morning: What is the biggest fear you have when quoting a price for your product or service? Is it one of these bangers like: The price is too high!___ only charges ___!Everyone else charges by the hour! Maybe, just maybe, it is something even worse.What could be worse?When […]

September 14, 2023
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Do you price poorly? It is okay…most people do. So I put together a FREE webinar called “Stop Underpricing: Myth Busting Shitty Pricing Strategies That Cost Solo Consultants/Freelancers/SMEs Money!” on Wednesday, September 20th at 1230 PM Eastern. In the webinar, I’m going to countdown the 7 top myths or bad strategies that are costing you […]

September 13, 2023
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Hi! A friend of ‘The Business of Fun’ podcast, Dave Harland, had an interesting post on LinkedIn this morning. In it, Dave said, “…to automatically charge twice what your competitors are charging.” Dave’s posts all contain humor as a tool teach…see yesterday’s post about lessons I learned teaching my MBA students. But what got my attention was […]

September 12, 2023
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What does it take to be a good teacher? That was the question I kept asking myself while preparing my brand management class for the Executive MBA students at the Kelley School of Business who take their courses through the Kelley Direct Program. After spending a few days in Milwaukee, I learned a lot about […]

September 11, 2023
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Hey! Thank you for being here this morning. You might think that I am one of those people that is naturally a “marketing guy”. I don’t know if that is true or not. My biggest marketing mistake is why you might think that. What was it? In my early 20s, I helped open some nightclubs […]

September 7, 2023
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Hey! Don’t you all wish we could sell tickets to anything like Taylor Swift seems to sell tickets to everything? CNBC reports that after 24 hours of putting her film of the Eras tour on sale, that the theatrical release is already one of the Top 10 pre-sales of all time. That’s great!She’s Taylor Swift, but what can we […]

August 31, 2023
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Over the weekend, a #kelleydirect student asked me about Twitter‘s rebrand to X. I said that it was misguided and that Elon Musk gets far too much credit for being some marketing savant when he is really good at PR. Still, his marketing chops are questionable as we’ve seen a number of times over the last few months […]

marketing

What Stops You From Charging the Right Price?

7 Pricing Myths That Rob Consultants and Freelancers of Profits!

Are You Underpricing? Plus, Meet Me in NYC for a Day!

4 Lessons That Teaching At the Kelley On Location Event Gave Me…

You Can Learn From My Greatest Marketing Mistake…

Can We All Sell Tickets Like Taylor Swift?

Users Have Fixes to Turn X Back to Twitter…

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