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The Key To Modern Marketing Is…

February 11, 2017
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Not having just one message that cuts through like a magic bullet, but to deliver messages over and over again. All of them consistent with your vision of the world. All of them new and relevant. Powerful, that’s a myth. Powerful comes when people actually start paying attention.

February 10, 2017
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I spend a lot of time focusing on marketing, messaging, and storytelling. Shoot, if you happened to know my background in politics and are friendly with me, you likely were on the end of any number of rants I made about the need for the Hillary Clinton campaign to be better at marketing, messaging, and […]

February 9, 2017
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One of my favorite activities, and I say favorite with all irony, is to look at what passes for marketing and advertising in most cases today. I’ve been known to tweet when I see ads for companies in magazines that really don’t fit, that aren’t focused on the right market, and that completely are wastes […]

February 7, 2017
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Many of our live entertainment options are being cannibalized by streaming or the in-home experience. This is a challenge for sports, concerts, restaurants, bars, and Broadway. Right now, we are at peak in-home experience. Consumers can get all the TV and movie entertainment they want on-demand. With internet location technology such as that discussed in […]

February 4, 2017
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Every now and then, it pays to get out of your house and your professional mindset and attend an event as a fan. That’s what I did for the Marshall Crenshaw show at the Birchmere. Middle-age power pop was the fare of the evening and it was awesome. While we have all aged, Marshall Crenshaw’s […]

February 2, 2017
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David Reminick did an interview recently where he talked about The New Yorker’s jump and embrace of digital. The idea of a magazine having to jump to the digital world is revolutionary, so let’s skip that part. The thing I want to talk about today is that Reminick made an interesting comment when he said that the […]

February 1, 2017
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The Wall Street Journal came out with a piece yesterday that talked about some of the issues that the NFL is dealing with and the ways that the NFL is looking into fixing them. Which is great. All too often, teams and leagues end up on reactive footing due to the fact that they either don’t […]

marketing

The Key To Modern Marketing Is…

Is Your Marketing Focused On You Or Your Customer?

Why Is Most Marketing Today So Terrible?

Broadway Offers Up Streaming Video: LIVE!

Marshall Crenshaw & The Bottle Rockets at The Birchmere

Are You The Wine Or The Bottle?

The NFL is going to make some repairs…

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