marketing Archives - Page 67 of 83 - Wakeman Consulting Group

If You Build A Better Mousetrap

No one is going to beat a path to your door. Its a lie. This goes back to the basics that I wrote about previously. If you have a better mousetrap, that’s great, but remember that you still need to get it to people and people still need to know that you have it for […]

Facts Vs. Stories…

In preparing for Ticketing Professionals and my closing keynote: “The Future Is Live!” I’ve been doing a lot of reading and thinking about how live entertainment professionals can draw in and win over more customers and fans. Which got me to thinking about marketing! Which got me to thinking about the 2016 Presidential Election! Which […]

The Basics

Your business’s success or failure basically comes down to a failure of one of three things: Your products Your marketing or Your delivery To fix your business, you need to focus on having Great products Great marketing and Great Delivery Its a simple formula.

The Business of Sport In The Error Of Mass…

Seth Godin wrote in We Are All Weird about how the Portuguese government forbid the creation of maps of the new world about 500 years ago so that people wouldn’t know what was out there. Which came to mind as I was reading about the news that ESPN is going to need to cut hundreds of millions […]

A Short Marketing Reading List

I read a great deal. Not all of it focused on one particular subject or topic. In fact, I read an embarrassing amount of thrillers and mysteries, but I was looking at some of the non-fiction stuff I’ve read this year, and the fact that I keep reading The Personal MBA and thinking about the […]

The 5 Parts Of Every Business (Or What A Business Really Is)

The idea for this post came out of a mocking conversation I had over the Twitter yesterday and how my Twitter profile said I started a couple of businesses and done pretty well. Which is extremely vague, but to my own defense, I never really thought to take it that seriously. If you look today […]

Marketing Is…

…Not about you, but them. …Not about features, but value. …Not about the past, but the future. …Opens the doors for sales …Isn’t one size fits all. …Is too often spam. …Isn’t nearly as impactful as it should be today. …Needs to be more thoughtful.