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marketing

Measuring Advertising And Choice

I read a post this morning from Seth’s Blog about direct marketing and measuring your advertising.  Since I’ve mentioned that I often read Seth’s blog, this isn’t super surprising, but what I wanted to point out is something that I have been beating around the edges of and Seth points out pretty specifically today… Just […]
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If You Build A Better Mousetrap

No one is going to beat a path to your door.  Its a lie.  This goes back to the basics that I wrote about previously.  If you have a better mousetrap, that’s great, but remember that you still need to get it to people and people still need to know that you have it for […]
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Facts Vs. Stories…

In preparing for Ticketing Professionals and my closing keynote: “The Future Is Live!” I’ve been doing a lot of reading and thinking about how live entertainment professionals can draw in and win over more customers and fans. Which got me to thinking about marketing! Which got me to thinking about the 2016 Presidential Election! Which […]
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The Basics

Your business’s success or failure basically comes down to a failure of one of three things: Your products Your marketing or Your delivery To fix your business, you need to focus on having Great products Great marketing and Great Delivery Its a simple formula.
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A Short Marketing Reading List

I read a great deal.  Not all of it focused on one particular subject or topic.  In fact, I read an embarrassing amount of thrillers and mysteries, but I was looking at some of the non-fiction stuff I’ve read this year, and the fact that I keep reading The Personal MBA and thinking about the […]
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