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marketing

What My Ideal Job Title Would Be

Organizational Architect & Chief Storyteller I mention this because I’ve been reading and re-reading a lot of business books over the last few weeks and Seth Godin’s ‘Lynchpin’ stands out as an extremely valuable book of career advice. Which brings me back to me ideal title and why: First of all, minus odd jobs that […]
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Duncan Hines: Racist?

I was trying to go through some of the blogs I read this morning and came across this article on AdFreak about Duncan Hines’ producing a racist cupcake commercial.   I was intrigued because the still shot of the ad showed little black cupcakes with pink lips…which isn’t the best image to have spread all […]
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Adding More Choices…

The Internet seems to be driven by choice. You don’t like a certain type of news, there is a choice for you that skews to your viewpoint of the day. You don’t like a certain song, changing it is easier than ever before. You are looking for something to distract you, sure…no worries. This goes […]
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MLB’s Demographic Dead End

I’m heartened to hear that Major League Baseball is taking its demographic challenges seriously, finally. My concern is will the efforts be too little too late. Because at the core of MLB’s challenge is the fact that they have allowed a generation or more of fans whittle away the prime ages that they would hook […]
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Do You Know Your Customer?

This is the ultimate question… Do you have any idea about what your customer views your value as? Have you got the slightest idea about who actually appreciates and buys what you are selling? Are you in tune with the right way to hit your customer? These are the most important questions you can ask. […]
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