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marketing

Donald Trump Is Our President…

Today Donald Trump took the oath of office to become President of the United States. Wow! It still hasn’t quite sunk in. And, I called the possibility a likelihood early on. Why? Well, pretty simply, the guy is a master marketer. Do I believe that he believes half the things he promises, no, but that […]
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Are You Measuring The Right Things?

This map from the 2008 presidential election tells a story, but it isn’t likely telling you the entire story. You see this is a map that shows the voting by counties, and while the representation is accurate, it doesn’t tell you a complete story because it doesn’t account for population. This map tells another story. […]
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Is Your Pricing Model Broken?

One of the big issues that almost everyone I talk with is pricing. “People won’t spend money,” goes one argument. “If I get them in cheap, I can raise prices later,” goes another. “Everyone is price sensitive,” goes another. And, on and on from there. The thing about this is that you are absolutely right […]
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Themes That Drive This Blog!

I spent the past few days reading a couple of really interesting books: Showboat: The Life of Kobe Bryant by Roland Lazenby and The Daily Show (The Book)  What these books shared in common was the theme of obsession and focus. And, that got me to thinking about what are some of my focuses and […]
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‘Showboat: The Life Of Kobe Bryant’

A lot of times biographies really just reinforce a narrative that you have about a person, especially in sports. I wouldn’t have likely picked this one up if I hadn’t read Roland Lazenby’s last book Michael Jordan: The Life and been transported back to the time when I was a kid growing up and Michael Jordan seemed […]
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