marketing Archives - Page 64 of 84 - Wakeman Consulting Group

The Business of Sport In The Error Of Mass…

Seth Godin wrote in We Are All Weird about how the Portuguese government forbid the creation of maps of the new world about 500 years ago so that people wouldn’t know what was out there. Which came to mind as I was reading about the news that ESPN is going to need to cut hundreds of millions […]

A Short Marketing Reading List

I read a great deal. Not all of it focused on one particular subject or topic. In fact, I read an embarrassing amount of thrillers and mysteries, but I was looking at some of the non-fiction stuff I’ve read this year, and the fact that I keep reading The Personal MBA and thinking about the […]

The 5 Parts Of Every Business (Or What A Business Really Is)

The idea for this post came out of a mocking conversation I had over the Twitter yesterday and how my Twitter profile said I started a couple of businesses and done pretty well. Which is extremely vague, but to my own defense, I never really thought to take it that seriously. If you look today […]

Marketing Is…

…Not about you, but them. …Not about features, but value. …Not about the past, but the future. …Opens the doors for sales …Isn’t one size fits all. …Is too often spam. …Isn’t nearly as impactful as it should be today. …Needs to be more thoughtful.

Ways To Reinvent Your Product Or Service To Create More Sales and Value

A long story short, a few months before the iPad 2 came out and everyone was buzzing about what Apple might do to make the new iPad a step ahead of what the original was, I had an interview with a branding company because I was looking for a change from tickets and this was […]

My theory of marketing…

In my little about me blurb, I’ve mentioned that I’ve started or helped start and rebuild a number of businesses. Now that would give you the impression that I am pretty good at making sense of business, and you wouldn’t be wrong. But, I think that the aspect of business that I have found the […]

Are You Relevant?

If you open up your browser and surf for “effective marketing” or “making marketing effective” or you read about large companies tying their payments to the success of their ad campaigns. All of these are interesting things because as has been noted over and over again, the days of just adding more to your ad […]