marketing Archives - Page 56 of 81 - Wakeman Consulting Group

Mything…

Myths make people emotional…they tell a story in a way that digs down at the lizard brain (H/T to Seth Godin), and when you are dealing with products like a political candidate, a Mac, or a college athletic team…the myth that we tell ourselves is almost as important as the truth. As marketers, it is […]

We don’t advertise..

And, here is why… First, there is so much noise that challenges your attention each day that it is tough for you to figure out what is worthwhile and what isn’t. But, more importantly, it is because for professional services…you don’t really find buyers on the Internet or through a newspaper or radio ad. Instead, […]

Comfort vs. Effective

In my marketing strategy, I have several…okay, about 20, different activities that I like to try to use as positive pieces to my marketing mix. One of the challenges that I face is that I am more proficient and enjoy doing certain things much more than others. For me, the ones I don’t always want […]

Vision Is a Journey

One thing that seems to follow me lately is the idea of a “vision” statement. As a whole, this seems to be something that people are afraid of…. Meaning: if they have one, they are afraid that it isn’t good or that they never ever let it rest. If they do not have one, they […]

Vision Is a Journey

Speak, Feel, Show

How you communicate is often just as important as what you say… You can care just as deeply about someone as the next person, but if your words or actions don’t convey that feeling, you are going to miss an opportunity. Same goes for business. If you really are concerned about something, make sure you […]

“Content” vs. Content

A lot is written and spoken about content marketing…and this post is about content, but I think it is easy for our focus to move towards “content” as a marketing approach and to lose sight of the idea that content is really about the words and symbols you are trying to communicate to your audience […]