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1 in 26 Australians is an AFL Member! Arts Audiences Have Fallen 25-30%!

November 27, 2023
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Ruth Hartt writes about “The Inclusivity Imperative” in the arts, but I think there is something bigger going on: We focus a lot of our attention on our customers, but how often are we thinking about our non-customers? Ruth Hartt has been on the podcast before to talk about ‘Jobs to Be Done’ and marketing the […]

November 27, 2023
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Happy Thanksgiving in America… So I’m sharing two timely things with you today that I wrote in other locations: On Strategy Showcase Talks to Mark Ritson About American Marketers… Today, Fergus O’Carroll has Mark Ritson on to talk about his column on American marketing effectiveness. I wrote a piece when Mark first made his comments with my thoughts on […]

November 20, 2023
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Hi! I put together a list of the key ideas that drive a lot of my thinking on my website this morning. One of those ideas, “Pricing Power”. Electric vehicles are running into the challenge of maintaining pricing power right now. The challenges in maintaining pricing power right now: Does a discount help solve this? Short answer: no. Longer […]

November 15, 2023
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Hey! I’ll admit that I’m not a big gambler. I don’t have anything against gambling and I’m known to play a little poker from time to time or go to a casino when I’m somewhere that has one. My biggest issues are: Put that all aside because yesterday was launch day for ESPN Bet and […]

November 6, 2023
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Hey! I’m a fan of Canada. They have a nice healthcare system. The people are nice. I’ve got family there. So when the Canadian SME magazine asked me to be on their podcast, I said, “Sure.” We had a chance to talk strategy so I wanted to highlight a few of the important lessons from […]

October 31, 2023
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Hey! Thank you for reading. Since I started publishing more frequent, but shorter notes, you’ve stuck around and continued to read and share the newsletter. You like the newsletter. Maybe you would like to join us in the ‘Talking Tickets’ Slack Channel. This morning, I came across a tweet from Richard Shotten, a marketer, who shared a […]

October 25, 2023
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Hey! You like secondary market analysis and ticket market analysis…so today, I look at the new bill in Florida that is aimed at ticketing in the Sunshine State. What issues are you concerned with heading into 2024? Let me know. So I can give you the best ideas and thinking on issues that will help […]

marketing

1 in 26 Australians is an AFL Member! Arts Audiences Have Fallen 25-30%!

2 Pieces I Shared Recently…Brand Resources and Black Friday (On Cyber Monday)

EV Manufacturers Cut Prices…

ESPN Bet Launched Yesterday…You Didn’t Know?!

5 Ideas For You From My Appearance On “The Canadian SME” Podcast

The Economist: Half of Vinyl Buyers In US Don’t Own a Turntable. What That Teaches Us About Tickets!

Would a the Florida Bill Targeting Anti-Competitive Practices in Tickets Create Change?

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