Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

marketing

The Big Problem With Mass…

  There seems to be a discussion taking place in the advertising industry. Maybe an existential crisis. You know, “Who am I?” “What’s the meaning of life?” That kind of stuff. I think that is a good thing too. Because for far too long, our advertising efforts have become less and less effective. One reason […]
Read More

The Simple Or The Meaningful…

  Digital tools have been around for 10-15 years now. They get better all the time, sure. But the concept and application of them have been around for quite a while now. Which should imply that we have gotten better at being able to apply them in a meaningful manner. Unfortunately, that hasn’t really been […]
Read More

The myth of “Scarcity Marketing”

I recently heard that “scarcity marketing” is a thing. At first, this had me scratching my head, asking, “Did I miss something?” Then I did a quick bit of research and realized…NO, I haven’t. Scarcity marketing is really just new fangled code for creating urgency. Duh! That’s not something new. That should just be a […]
Read More

Do You Use Ignorance As A Tool?

  Peter Drucker once told a class about how he would practice “ignorance.” This means that he went to each situation with the beginner’s mind or like he had no clue what was going on. In leading a workshop about two weeks ago with some non-profit executives, this idea of “ignorance” struck me in the […]
Read More

Modern Buyers Are Irrational…

  There is a myth that floats around, especially among people from more analytical backgrounds that goes something like “people should make the right decision if they only know the facts.” This is the sort of thinking that drove the Hillary Clinton campaign. It is the kind of thinking that drives a lot of B2B […]
Read More

Are You Marketing Like A Human?

  One thing that seems to have come out of our intense focus on Big Data as a marketing tool is that all too many marketers and advertisers feel like they can market and sell to a data point or to a blind demographic. I remember during the presidential campaign here in the United States […]
Read More