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Red Lobster’s “Ultimate Endless Shrimp” Loses Red Lobster $11M!

December 16, 2023
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Red Lobster lost $11M on its all you can eat shrimp promotion last quarter: Repeat after me: “It isn’t what you make it is what you keep.” Pricing is complex. I’ve given you some guidelines over the years: Missing all of these lessons seems on display in Red Lobster’s earnings announcement. Duh! Let’s look at […]

December 12, 2023
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Hi! Happy Holidays! Don’t miss “First Wednesdays with Dave” on January 3rd when we discuss getting 2024 off to a solid start. I’m sure we will hit on some strategy, branding, and marketing ideas. Plus, a Q&A. To the Tickets! Tim Chambers looks at the business of tickets and the PE model: I love this kind of […]

December 5, 2023
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Good day from DC! Thank you to all of you for signing up. As I mentioned when I put the first edition out, I’m going to play with this a bit and share some of the stuff I’ve written, spoken on, or learned from around the world here in one place. “Drop and Give Me […]

December 5, 2023
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Hey! I’m doing a “First Wednesdays with Dave on Wednesday” where we talk about planning for 2024. To the Tickets! South Korean official calls ticket scalping “cancerous”: Another example of how differently the secondary market rolls in different parts of the world. Current South Korean law makes resale illegal at public venues, transportation hubs, and […]

November 30, 2023
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Hey! I’m trying something new on Wednesday, “First Wednesdays with Dave” and this month we will talk about planning for 2024. 1 PM Eastern. December 6, 2023. A few stories for the day… BTW, a picture to warm your heart…Penny the Bulldog catching some rays from the HappyLight. To the Tickets! ‘The Introverted Millennial’ on […]

November 29, 2023
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Hi- I started out in nightclubs and that led me to the world of tickets over time. I’m now mostly involved in strategy and branding, but I still follow sports business and the business around entertainment because they allow me to illustrate issues that might be harder to illustrate in other places. That’s why I’m […]

November 28, 2023
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David C. Baker’s book, The Business of Expertise, has a really great exercise in it called “Drop and Give Me 20”. He shared a video from Chris Do that talks about the exercise :https://www.youtube-nocookie.com/embed/xCCoQT-5mlc?rel=0&autoplay=0&showinfo=0&enablejsapi=0 One thing I find that folks struggle with is their differentiation. In my language, “Why you?” Consider this your value proposition, the reasons […]

marketing

Red Lobster’s “Ultimate Endless Shrimp” Loses Red Lobster $11M!

Private Equity Eats the Ticket Business!

Pricing Demands Research! Value is the Customer’s Perception, Not Yours!

Total Tickets Looks at the Global Resale Market While a South Korean Official Calls Scalping “Cancerous”!

Do You Look at What Your Ticket Buyers Say About You on TikTok?

Will Streaming Save Sports From the RSN Collapse?

“Drop and Give Me 20…”

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