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Pricing Demands Research! Value is the Customer’s Perception, Not Yours!

December 5, 2023
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Good day from DC! Thank you to all of you for signing up. As I mentioned when I put the first edition out, I’m going to play with this a bit and share some of the stuff I’ve written, spoken on, or learned from around the world here in one place. “Drop and Give Me […]

December 5, 2023
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Hey! I’m doing a “First Wednesdays with Dave on Wednesday” where we talk about planning for 2024. To the Tickets! South Korean official calls ticket scalping “cancerous”: Another example of how differently the secondary market rolls in different parts of the world. Current South Korean law makes resale illegal at public venues, transportation hubs, and […]

November 30, 2023
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Hey! I’m trying something new on Wednesday, “First Wednesdays with Dave” and this month we will talk about planning for 2024. 1 PM Eastern. December 6, 2023. A few stories for the day… BTW, a picture to warm your heart…Penny the Bulldog catching some rays from the HappyLight. To the Tickets! ‘The Introverted Millennial’ on […]

November 29, 2023
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Hi- I started out in nightclubs and that led me to the world of tickets over time. I’m now mostly involved in strategy and branding, but I still follow sports business and the business around entertainment because they allow me to illustrate issues that might be harder to illustrate in other places. That’s why I’m […]

November 28, 2023
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David C. Baker’s book, The Business of Expertise, has a really great exercise in it called “Drop and Give Me 20”. He shared a video from Chris Do that talks about the exercise :https://www.youtube-nocookie.com/embed/xCCoQT-5mlc?rel=0&autoplay=0&showinfo=0&enablejsapi=0 One thing I find that folks struggle with is their differentiation. In my language, “Why you?” Consider this your value proposition, the reasons […]

November 27, 2023
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Ruth Hartt writes about “The Inclusivity Imperative” in the arts, but I think there is something bigger going on: We focus a lot of our attention on our customers, but how often are we thinking about our non-customers? Ruth Hartt has been on the podcast before to talk about ‘Jobs to Be Done’ and marketing the […]

November 27, 2023
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Happy Thanksgiving in America… So I’m sharing two timely things with you today that I wrote in other locations: On Strategy Showcase Talks to Mark Ritson About American Marketers… Today, Fergus O’Carroll has Mark Ritson on to talk about his column on American marketing effectiveness. I wrote a piece when Mark first made his comments with my thoughts on […]

marketing

Pricing Demands Research! Value is the Customer’s Perception, Not Yours!

Total Tickets Looks at the Global Resale Market While a South Korean Official Calls Scalping “Cancerous”!

Do You Look at What Your Ticket Buyers Say About You on TikTok?

Will Streaming Save Sports From the RSN Collapse?

“Drop and Give Me 20…”

1 in 26 Australians is an AFL Member! Arts Audiences Have Fallen 25-30%!

2 Pieces I Shared Recently…Brand Resources and Black Friday (On Cyber Monday)

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