marketing Archives - Page 35 of 83 - Wakeman Consulting Group

What is Value Built On?

All value is based on perception. I was listening to Seth Godin’s podcast, Akimbo, this morning and one of the questions talked about not being able to sell something that didn’t have tangible value. Which is false. Every purchase we make and every sale that is made isn’t built on real value, but the […]

Expressing Tangible Value In Your Marketing

Our marketing comes down to an expression of value. There are two main ways of expressing value to your clients and prospects, tangible value and intangible value. Tangible is physical or measurable. Intangible is often not physical and not something that you can quantify. How do we express value in a tangible way? Here […]

3 Lessons I’ve Learned By Taking WCG International

Over the past 2 years, I have had an incredible opportunity to expand the impact of my work to a number of international markets. As I head off to the United Kingdom again, I wanted to share a few lessons about what I have learned personally and professionally from working internationally. In business, relationships […]

What Am I Looking Forward To At Ticketing Professionals Conference 2018?

I’m off to Birmingham, UK tomorrow for the 3rd Ticketing Professionals Conference in Birmingham, UK. Last year I had the chance to give the closing keynote on the future of live entertainment, but this year I am going to lead a few panels and discussions, which gives me a lot more flexibility in what […]

Nothing Worse Than “Me Too” Marketing…

Chris Brogan wrote a blog post today that was called, “Cut the Bullshit” about the scourge of cookie-cutter marketing. I got excited because for a long time I have been sitting here talking with you about the challenge of “me too” marketing…which is basically marketing done just because everyone else is doing it. More […]

Embrace “The And” #1: The Ticket Resale Market…

Earlier I wrote about wanting to embrace “the and” as a tool to overcome procrastination and to push through when you get stuck. What I am going to do is take some topics that are either on my mind or that are popping up in the popular business culture and embrace “the and” to […]

Big Ideas In “The Empathy Economy” #4: Customer Service Is The Toughest Form Of Marketing

I ordered a new pair of Warby Parker sunglasses yesterday and in less than 24 hours they shipped. This reminded me that customer service is often the best form of marketing and it is also likely the most difficult. In the Empathy Economy, customer service is more difficult and it is more necessary. Let’s […]