marketing Archives - Page 35 of 81 - Wakeman Consulting Group

Marketing Success Is Driven By Being Unique

February 16, 2018
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In today’s marketing world, we find ourselves inundated with far too many marketing and advertising offerings that are functionally copycats of some other unsuccessful marketing plan. It is as if people sit back and start their consideration by asking what everyone else is doing and how can I knock that off. In Washington DC, […]

February 14, 2018
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Yesterday I wrote about the need for you to understand where you are before you do anything else. After you know where you are, you next need to have an idea of where you want to get to. We hear a great deal in business and life about goals, and I guess that is […]

February 13, 2018
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One of the big issues any marketing plan faces is how closely it strews to reality. Far too many marketing plans are built on false assumptions or a misrepresentation of the facts of life in the current market. That’s why the basics of any marketing program have to begin with understand where you are. […]

February 11, 2018
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Dave Trott is someone that I read pretty regularly. His thoughts about marketing and advertising in today’s world are pertinent and just this morning I read a piece that he wrote about 30 years ago about the state of advertising at the time. The money quote was about how everyone is trying to do everything […]

February 10, 2018
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The thing about growing your business or reaching more of your preferred clients is that you have to spend a lot more time focusing on and reaching out to the specific clients you want to reach. One of the reasons that many organizations struggle with penetrating their chosen markets is because they fall into […]

February 8, 2018
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ThThere have been a number of articles about the downfall of the Chief Marketing Officer and how the role is one of the most unstable in business today. It has become almost a fate accompli that the CMO is going to be someone that is not going to last long, won’t have any influence, […]

February 7, 2018
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One of the most popular buzzwords going is “content marketing.” It is right up there with “social selling” under terms that if we aren’t careful can become utterly meaningless. Having now sat on a number of calls over the last few weeks where people talk about my ability to use content to drive sales […]

marketing

Marketing Success Is Driven By Being Unique

Keys To Marketing Success: Understanding Where You Need To Get To

Keys To Marketing Success: Understanding Where You Are…

Much The Same, Only Different?!

Is Your Marketing Doing The Right Thing?

The Death of the Chief Marketing Officer (CMO) is Overstated…

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