marketing Archives - Page 28 of 81 - Wakeman Consulting Group

10 Reasons Your Marketing Might Not Be Working…

January 24, 2022
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Hi- I wrote this a while back and never sent it out, but as I was looking at it…I realized it probably has a lot of utility right now. Here are ten reasons your marketing might not be working: Lately, I have been having a lot of conversations with my prospects and clients about how […]

January 16, 2022
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Big Ideas: The argument that this story with Djokovic will destroy the Australian Open’s place as a Grand Slam event shows a lack of understanding of brand building. From a brand-building aspect, this whole thing achieves quite a bit of salience for the Australian Open, Australia, Melbourne, and Victoria. Picking an enemy is also a […]

January 3, 2022
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What is the line about all unhappy marriages being unique or something? Same goes for failed strategies…they all have their own certain flavor, but there are some common reasons that show up over and over again. I’ve picked my top 5: The Not Really a Strategy Strategy: Maybe this is the most common one now, […]

January 1, 2022
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I’ve got 5 things I’m going to start out 2022 focusing on: The importance of strategy and the utter lack of it in too many organizations. Pricing as marketing’s MVP moment. The importance of branding and the role your brand plays in your success or failure. The challenge of driving demand in a changed environment. […]

October 27, 2021
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Hey There! We are back for another newsletter. I dropped a great podcast this week with Simon Severino where we talk about growth, processes, and pricing. Simon has a trick that I have in my tool kit, helping people double sales in 90 days. If you dig the newsletter, let me know what you like or don’t […]

October 15, 2021
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2. MLB Attendance At a 37 Year Low: Big Ideas: Baseball’s bad trend lines continue to get worse. Baseball has hired a new CMO to tackle this issue. Strategy before tactics We’ve discussed my affection for the game of baseball and how much going to games at Safeco Field, Shea Stadium, Fenway Park, and Old […]

October 9, 2021
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Big Ideas: Broadway has re-opened, but recovery is still a ways off. Like all businesses now, Broadway needs to follow the three steps of brand strategy: Diagnosis, Strategy, and Execution. Broadening the market is a wise decision First of all, I’m glad to see Broadway back. I owe a lot to Broadway and I’ve got […]

marketing

10 Reasons Your Marketing Might Not Be Working…

The Novak Djokovic Situation Won’t Hurt The Australian Open’s Brand One Bit

5 Common Reasons Strategies Fail…

My 5 areas of focus as we reach 2022

Talking Tickets 15 October 2021: What is “Engagement”, Really?! Facebook Isn’t the Platform for Ticket Sales! MLB’s Attendance is Down! And, More!

MLB’s Attendance is at a 37 Year Low!?

Broadway is Back! But are Ticket Buyers?

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